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"Google is the biggest marketing tool in the history of civilization and we are dominating it. Thank you Ekwa Marketing for getting us there. We are getting over a 100 new patients from the internet every single month.

The fact that you did this for me in Chicago where there are 10,000 to 15,000 dentists is amazing! What you have done for me with my website, facebook marketing, youtube marketing, twitter marketing, all your marketing online services and everything else is beyond belief. You can't fool Google. It is nothing but hard work and dedication.

You are the best at it. THANK YOU!".

Theodore M. Siegel, D.D.S., P.C. www.bigsmiledental.com

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Advantages of Internet Marketing for Dentists

Today, both service and product based businesses use internet marketing as a means of increasing sales. Even if you do not want your marketing to be based 100% online, it is still important to at least have a significant portion of it online. Online marketing techniques include websites, email marketing, link building, social networking, and blogging.

So what are the advantages on internet marketing for dentists? On any given month over 8 million dental patients search the Internet for a new dentist or dental-related information. Now imagine the impact on your bottom line if you actually miss this target market? Patients will find a dentist who has a considerable online presence and proceed with an appointment. You are losing potential patients to your online competitors. Research shows that by not having an Internet presence, you are likely to lose 30% of your potential new dental patients. Moreover, it is estimated that this number is likely to rise to 50% next year.

Most dentists have recognized this fact and have wasted no time becoming visible online, usually with a website. This is advantageous because it acts as a front desk for your practice. When people visit your website they will find out the services you provide as well as your credentials.

In order to drive more traffic to your website, there is Search Engine Optimization, more commonly known as SEO. This allows your website to have higher ranking when showing up in search results on Google, and other various search engines. Although you may not consider this important, it is a fact that the majority of people who go online searching for services or other information do not go further than the first two pages. So if your website shows only in the third page, it may not drive much traffic.

Email marketing campaigns are another popular medium of internet marketing. This allows you to send information about your practice to potential clients. If you are considering printing your business card or a flyer and distributing it in your neighborhood, imagine the time and resources you have to set aside. Today almost everyone has an email address and they check it every day. Therefore, email marketing is likely to be more efficient than a traditional one.

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