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"Google is the biggest marketing tool in the history of civilization and we are dominating it. Thank you Ekwa Marketing for getting us there. We are getting over a 100 new patients from the internet every single month.

The fact that you did this for me in Chicago where there are 10,000 to 15,000 dentists is amazing! What you have done for me with my website, facebook marketing, youtube marketing, twitter marketing, all your marketing online services and everything else is beyond belief. You can't fool Google. It is nothing but hard work and dedication.

You are the best at it. THANK YOU!".

Theodore M. Siegel, D.D.S., P.C. www.bigsmiledental.com

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What You Need to Know About Dental Marketing Online

Dental Marketing Online is vital to attract more patients. More and more people are looking for information on various dental treatments on search engines such as Google, Yahoo and Bing. Just to get an idea about the number of people searching for such information online, there were 51 million searches each month for Dental Services, of which 39% use a search engine to locate a neighboring business for medical or dental services.

To target more patients online, you must work your way up to the first page of Google. It is also important to build your keywords around your specialization and demographic to become more visible to your target market online. It helps prospective patients to know what you offer and ascertain that they find your practice first, and not your competitors’.

Once you attract online visitors, the next step is converting those qualified visitors into paying customers. It becomes useful to understand Search Engine Optimization (SEO) and use it to optimize your dental website content.

Websites developed by professionals who have experienced in the specific industry ensure maximum visitors and helps to focus on specific dental services that you provide. Your website should have treatments and products ranging from teeth whitening to reconstructive and cosmetic dentistry. In addition, the website must also prove your brand and credibility to convince visitors to choose you from among all dentists marketing online. Some websites also have a special page for Patient Education. This will help inform potential patients how well you will take care of them.

Another important online marketing technique is linking your website to other high ranking sites. Search Engine Optimization, Social Media Marketing, Social Networking, Video Marketing, Article Marketing, Directories and Podcast Marketing are some of them. Networking sites such as YouTube, Myspace, Facebook, Twitter, and Google are essential to interact better with patients. Search engines love blogs being updated with fresh content. Setting together a blogging network that has direct niches of your dental office will increase back links. Marketing online also helps you keep track of visitors to your web page.

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