As the second largest search engine after Google, YouTube enjoys 1 billion (and rising) unique user visits each month. In addition to being one of the most popular social media platforms, YouTube has also been instrumental in the rise of the visual web. As the number of potential patients who use the Internet to look for health related information increases, medical and dental practices need to start focusing on how best they can implement and reap the benefits of this powerful marketing tool.

Here are 3 easy ways through which practices can optimize the reach of their YouTube channel –

Create Videos with an Emotional Appeal
When it comes to marketing your medical or dental practice, the importance of creating an emotional connection with potential patients cannot be overlooked. Anytime you create content for delivery over YouTube, bear in mind that the typical Internet user has a short attention span; if you can’t hook a viewer within the first few seconds, they will move away. Focus on creating content that captivates and is educative or informative and is not too lengthy.

Use your Existing Social Network to boost your YouTube Channel
YouTube is a highly interactive social medium and as such is the perfect breeding ground for cultivating practice brand ambassadors. If your practice is active over different social media platforms such as Facebook and Twitter, use them to market your YouTube channel since it is the the easiest way to promote your YouTube videos. Remember, Internet users are not going to spontaneously search for your videos or look up your YouTube channel. This is where your other social profiles can prove to be effective drivers of traffic to your medical or dental practice YouTube channel.

Focus on Delivering a Positive Message Always
One of the main reasons that medical and dental practices shy away from using social media is because it provides an open space for online users to post negative comments or reviews. However, in light of the numerous marketing benefits that YouTube as well as other social media platforms offer, medical and dental practices cannot afford to ignore social media. One way of beating negative comments is by focusing on delivering positive messages to your audience.