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4 Tips to Creating a Winning “Pinning Strategy” for Veterinary Practices

August 26th, 2013 | Vets and Pets
4 Tips to Creating a Winning “Pinning Strategy” for Veterinary Practices

The visual web is on the rise thanks to visual-based social media platforms such as YouTube and Pinterest. Off late, Pinterest has been garnering a lot of interest and is now considered as one of the most visually compelling social media avenues when it comes to online marketing.

Here are 4 easy ways to create a successful pinning strategy on Pinterest for veterinary practices –

Plan Your Boards – Planning is crucial when it comes to Pinterest success. When planning your boards think about latest or popular trends and promotions, or season offers as well as educative content. When you plan your boards it gives you ample time to include new boards to your profile and allows you to stay ahead of schedule always.  Also anytime you launch a new board ensure that you have a decent number of pins. Anything between 8-20 pins is considered a safe bet. The idea is to excite and build anticipation so your followers keep coming back for more.

Captivate your audience with Compelling Images – Pinterest is a visual channel and the best way to succeed is to put up pins that captivate and entice your followers. If a follower likes your pins, chances are he will repin your images. Regardless of the kind of content you decide to pin, include a compelling image with it as it allows you to break through the Pinterest feed clutter of your followers.

Frequently Pin and Repin – A frequent pinning cycle is important if you want to remain relevant and visible to your followers. Pinning on a daily basis is excellent. However, even if you pin a few times a week, it will suffice. Strike a pinning balance with respect to content and frequency. An ideal mix would include sufficient number of owned pins from your own web resources as well as relevant repins from other sites.

Follow Other Pinners – Follow other relevant bloggers and pinners within your industry as well as your competitors if possible as it provides you with a rich source of repins that you can use to expand your community.  This is a great way of keeping track of what your competitors are up to and while also providing you with the opportunity to pick up great ideas for expanding your own boards.

Do you have any questions or doubts regarding incorporating marketing into your practice? Fill the form below and our team will get back to you with answers!
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