Twitter is one of the most popular micro-blogging tools available to the ever-expanding and evolving online community. Providing an excellent platform for communication, Twitter has made it possible for thousands of businesses to reach out to and connect with a potential pool of prospects. To give you a hint of the marketing potential of this new age social media tool; revenue generated by Twitter is expected to reach 540 million by 2014.

4 Easy Ways to Use Twitter to Market your Medical or Dental Practice Online

Increase Practice Visibility – Even if you have an active and attractive medical or dental practice website, and are diligent about updating your blog regularly, there is always scope for improvement. Create a Twitter profile and use it to keep your tech-savvy patients as well as potential patients informed and interested with informational tweets on news pertaining to your practice services and offerings. You can even post links to your latest blog posts and see your practice visibility grow as more patients connect with you.

Tweet your way to a robust brand presence – Sharing relevant and pertinent information about new happenings in your area of expertise or industry is an excellent way to establish yourself as a “go-to-expert” and a great way to keep patients coming back for more information. You can also use Twitter to talk about special offers and discounts you are offering.

Go Mobile With Twitter – Mobile devices can help you stay connected with your Twitter audience regardless of where you are. You can use the Twitter app as well as Twitter mobile website to send or receive tweets over mobile devices (Blackberry, iOS devices, Android phones).

Share Video links with your Patients – Online videos are emerging as a powerful marketing tool as they have the potential of quickly going viral thus offering medical and dental practices with excellent avenues for reaching a wider section of their target audiences. Videos can be added to your Twitter timeline, once you have uploaded them over another service such as YouTube. You can then include the link in your tweets.