A Hubspot study says that businesses and professionals having large and comprehensive websites with over 400 web pages are likely to gain six times more leads compared to the ones with less than a 100 web pages. However, the more comprehensive the website, the greater are the chances to make errors. When a medical website visitor is greeted with errors, it gives out an unprofessional image about the doctor’s practice. A simple checklist of items can be followed to avoid basic mistakes in a website.

Web Content: Language and Grammar

Grammar, spellings and punctuation are the most fundamental parts of your medical or dental website content, which should be completely free of any errors. Typographical errors should be watched out for, and periodic reviews of the content quality should be performed to ensure that all new content added to the website is error-free.

Online Forms and Contact Details

Many medical and dental practice websites provide online forms to receive visitor feedback, patient comments or other types of information. However, if a patient fills up the information, and the online form refuses to work, it can be frustrating and effectively translate into the loss of a potential patient.

Web Page Loading Time

Even a great healthcare practice website with compelling content can have its purposes defeated if the site speed is slow due to any technical reasons. The most common error is a heavy page size that takes excessive time to load. The attention span of Internet visitors is very short, and most of them will switch over to another site while your site is waiting to load.

Multi-platform Compatibility

With the explosive growth of smartphone and other mobile devices to surf the Internet as well as different browser platforms that pose a technical challenge to many websites, it is imperative to have a professionally designed website with multi-platform and multi-browser compatibility.

Fonts, Colors, Backgrounds and Images

The choice of fonts, colors, and backgrounds can impact the clarity and readability of the website. A medical website should have the correct configuration of font size, type, color and background to ensure a balance between aesthetic pleasantness and practical usage. The same principle should be followed with regard to the quality, sharpness and number of images used in the website.