According to the official figures made available by YouTube, the online video network receives more than one billion unique visitors every month. The growth in popularity of YouTube can be gauged from the fact that more than six billion hours of YouTube videos are viewed every month. This translates to nearly an hour for every human being on earth, and 50 percent more last year.
Each minute a hundred hours of video content is uploaded on YouTube. As per Nielsen figures, YouTube reaches more people in the age group of 18 to 34 in the United States than any cable network. YouTube video viewing on mobiles is on the rise, with more than 25 percent of the network’s global watch time already occurring on mobile devices.
Promote your Services
If your medical or dental practice has added a new service or procedure, or introduced a new technology, you can spread the word about it on YouTube. Make an interesting and informative video about the service or the procedure, and let the world view it through YouTube.
Test your Market
If you are uncertain about the potential response of your patients about a new service or procedure that you are thinking to introduce, test the response on YouTube first. Create a video to explain the new service, and gauge what kind of feedback or respond it draws from viewers across various demographics.
Make your FAQ More Interactive
The FAQ section is usually an important part of a doctor or dentist’s website. Questions related to procedures or services can be answered more effectively by providing YouTube links, if you have videos uploaded on YouTube.
Analyze the Insights
YouTube videos will not only provide better brand visibility and SEO benefits for your healthcare website, but may also help you analyze the patient response to your practice. Apart from comments and feedback that you receive with regard to your online videos, YouTube also has an Insight feature that provides you with statistical data on the number of visitors and their engagement levels with your videos. This can widen your perspective about the services and procedures you provide to your patients.