Facebook has come a long way; however, it is still the number one social media platform and continues to dominate the social sphere. What makes this social platform so popular is that it continuously re-invents itself with new features and capabilities, updates, and policies that are people specific all the time. Furthermore, veterinary practices can use Facebook to create customized ad campaigns targeting their potential client base. The world is moving towards a more social environment, and veterinary practices cannot afford to ignore social media platforms such as Facebook any longer.

Facebook Profile Page Management Made Easy

Although marketing your veterinary practice over social media can seem to be a little overwhelming at first, it does not necessarily have to be a daunting task. Here are 4 easy to work tips for managing your veterinary practice Facebook page –

Keep it simple – Detailed literature is not what your Facebook followers want; this is a fun platform that was designed to be highly social, plugged in, and entertaining. Short and sweet snippets of information is the way to go – alternatively be sure to include links to content that is relevant and educational to your followers. Just remember to keep the posts informational, visually compelling and concise.

Show a little personality – Your veterinary practice Facebook page can be the perfect platform to show potential clients what your practice is all about. Identify the core philosophies and mission statement of your veterinary practice and display that in your content, photos, and your status updates. Show potential clients what makes your practice special; display a value proposition such as your commitment to community outreach, or your involvement in other pet-care associated initiatives.

Keep it trendy – The Facebook community is very current and extremely trend conscious; find out what interests your pet parents and customize your content to reflect these interests. Trending topics in pet-care range from quality pet food, to treatment options, and preventive care as well as mediation for common conditions, among others. The idea is to provide value to your local audience so make sure you tell your followers why and how the information you’re sharing can be important to them.

Entice your followers – Now that you have a steady stream of followers, you have to keep them coming back for more. Fun and engaging are the corner-stones of a successful Facebook page; go ahead and include fun weekly features, food for thought bits, funny animal videos, heartwarming pet stories, or simply run a contest and announce a reward for the winner.