Twitter is a major social network that can allow a medical marketer to engage with the local target audience effectively in a personalized manner. Useful messages along with links can be sent over Twitter, which hold the potential to be circulated across a wide audience through the network. But the key lies in engaging the audience so that they will get more closely associated with the medical practice, and may further spread the word about the practice through their individual Twitter networks.

Do not Hard-sell

A blatant commercial approach to a social network such as Twitter will most likely backfire. The doctor must focus on disseminating useful and relevant information through Twitter, and address some of the queries and concerns that the average people may have.

Design Re-tweetable Messages

Sustainable success on Twitter will come when your medical messages go viral. Therefore, the tweets must be composed in a way that the readers are prompted to interact with the doctor, and re-tweet that message within their own social networks. This will happen once the doctor or the social media team gains insights and experience about what kind of messages are most appealing for the existing Twitter audience.

Motivate and Inspire

On social media, messages that can motivate and inspire people will usually get the highest positive response. It fosters a spirit of community and encourages people to form connections. A unique and original message of inspiration holds the potential to go viral and generate excellent positive publicity for the medical practice. However, it requires some amount of creativity and innovative thinking to come up with truly successful messages.

Stay Current and Newsworthy

Twitter trends should be tracked carefully to gauge what kind of news and information may be gaining the maximum attention. Providing original views, ideas, suggestions and other inputs related to such trending messages can produce quick results for the medical practice.