With more than 70 million users, Pinterest is a powerful social media network. Doctors can promote their medical or dental practice in innovative ways with Pinterest. Here are a few ideas on how to put Pinterest to work for your healthcare practice.

Make your Medical Site Pinterest-friendly

Place a ‘Pin It’ widget on various important sections of your website that contain shareable content and articles. This will encourage readers to ‘pin’ specific pieces of content, graphics and images that they like at your site. This activity will also provide you insights about what kind of content and images are generating more interest from the readers. Therefore, you can try to gear your medical or dental practice content strategy more towards such content that gets shared on social media.

Make your Pinterest Content Easily Searchable

If you organize your content on Pinterest in a systematic manner, visitors can easily identify the items of their choice and engage with your network more effectively. You can create themed boards so that a visitor knows exactly what to expect from a particular pin board.

Personalize the Pins with your Logo or Brand

Research shows that images that are personalized, branded or customized in some way or the other generate a greater response from the viewers. You can brand the images on your Pin boards by adding the logo of your medical practice or its name. This can be done subtly and without making it look like a blatant self-promotion.

Add a ‘Call to Action’ where you can

Do not hesitate from adding a ‘call to action’ wherever it is suitable on your Pinterest account. Your real goal is to encourage people to get in touch with your practice, make enquiries or visit for a consultation. There is no harm in asking them to do so directly. Provide the contact details of your practice at a few strategic places on your network.