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Is It Time to Revamp your Dental Practice Website

 

In this webinar Susan our VP of Marketing, and Jamie our Marketing Communications Expert, talk about the importance of periodical reviewing your dental website design and some of the key considerations that go into making that decision.

Subscribe to our YouTube channel for the latest on digital marketing for dental practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.…



Why is Reputation Management important for Dental Practices

In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert, talk about why reputation management is important for dental practices.

Subscribe to our YouTube channel for the latest on digital marketing for dental practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.…



How to Generate High Quality Leads for your Dental Practice

Did you know that close to 96% of visitors that come to your website are not ready to buy?  But give them valuable content and you might just be able to convince them to share their contact information.

Now the big question is this – what kind of value will grab the interest of your patients?

Personalized Interactions is the Key

Personalized interactions are only possible when you gain a deeper understanding of your audience. Start by scrutinizing your database for previous patient interactions and identify factors that lead them to your dental practice brand.

The same can be done for new patients or potential patients.…



eHealth – Improving Patient Healthcare Management (Part 1)

eHealth technology can effectively improve healthcare for both patients and healthcare providers. The current healthcare system is under tremendous pressure. The number of insured patients has gone up; there are more instances of chronic conditions such as diabetes and heart disease, and the aging population is going up in numbers.

Managing healthcare on paper has already run its limits. This is why moving patient health information online. Not only does this reduce errors and instances of tests duplication, but it also means any delays in providing treatment can be effectively reduced.

eHealth Benefits for Patients

The biggest benefit of eHealth records is that compared to paper records, the incidents of errors in eHealth records is substantially lower.…



Email Marketing for Dental Practices

In this day and age of popular social platforms such as Snapchat and Instagram it is easy to question the role of email marketing as a way of generating leads for dental practice brands.

However, a recent survey from Salesforce.com found that 73 percent of marketers believer email marketing is crucial to their business marketing strategy.

Few other stats that build the case for email marketing;

 

  • Email marketing can deliver an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association)
  • Brands that use email marketing to nurture leads generate 50% more sales-ready leads and at 33% lower cost.


How to Improve Dental Website Conversion Rates – Part 1

Increasing your dental website conversion rate can effectively boost practice sales. Focus on optimizing website conversion rate by improving site navigation and placing content that is highly relevant in a way that encourages discoverability and interaction help build brand credibility. More importantly it helps in reducing instances of your site visitors searching for your competitors.

Few things to consider when improving your website conversion rate;

Optimize your Dental Practice Website Content

The content on your site is one of the most effective elements of increasing website conversion. Content that addresses trending topics of interest or important areas of patient concern can help build practice credibility as it shows that you are aware of potential target audience sentiment.…



How to Build an Instagram Presence for your Dental Brand

In part – 1 of this post, we looked at why Instagram could be an incredibly effective social platform for generating engagement and developing recognition for your dental practice brand. This hugely popular social site recently made advertising options available to all which means integrating Instagram into your dental brand marketing strategy could help in driving your dental brand growth by helping you connect with a wider audience base.

Building your Profile Page

Careful selection of a profile picture is absolutely necessary as your practice profile is perhaps the most important element in driving back traffic to your dental website. Of course, this will be reformatted to suit the display screens of different devices.…



How to Build an Instagram Presence for your Dental Brand

Part – 1

According to Forrester research, brand user interactions on Instagram is a whopping 400% times higher than it is on Facebook and Twitter. In terms of engagement, this social site is delivering 58 times higher engagement per follower than what Facebook offers and 120 times more engagement per follower than what Twitter delivers!

In light of these stats the question on whether you should consider Instagram marketing to boost your dental practice brand seems rather redundant. However, as with all social sites, it is always prudent to first see whether or not a particular social platform is suited to your business goals.…



An Effective Call Tracking Strategy can Boost Dental Marketing – Here’s what you need to know

Digital marketing for dental practices has evolved extensively. Today’s patients are more informed about their choices and follow an almost clinical evaluation of a dental practice before making the decision to consult with a practice of their choice.  In addition to this, the dental market has become a highly competitive space and the only way that a dental practice can push for competitive advantages is by adopting a channel of effective marketing strategies that deliver maximum business traction.

The key however, is to identify which marketing strategy best delivers on this business expectation. This is where an effective tracking strategy can prove to be most effective.…



Online Reputation Does Not Talk – But Patients Still Listen

A robust online reputation is one of the most effective tools for countering stiff market place competition. Dental practices today can no longer ignore the importance of building a digital presence for their practice. Beyond this, they also need to focus on managing all their online real estate for maximum online exposure while actively working on establishing a rock solid reputation for their practice. …



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What our clients say about us

Rating: 5

Their services will set your website apart from your competitors

The teams at Ekwa Marketing understand the methods needed to get your website noticed. Thanks to their work on Google Places, almost 2000 local, potential patients found me through local search results on Google maps. Ekwa Marketing's knowledge and professionalism, combined with their personal approach set them apart, and using their services will set your website apart from your competitors.

Dr. Mary Lupo
www.drmarylupo.com
I give them an A+!

Naren (Ekwa Marketing) revamped my website and I have actually been very pleased. His company is now starting to manage my social media sites, which I don't have the time or desire to do. So far, I give them an A+.

You are the best at it. THANK YOU!

Dr. John Palmer
www.palmerdmd.com
Results occurred at a much faster rate

Ekwa Marketing optimizes my website and actually rebuilt my previous website to maximize its effectiveness. About three months or so after launching we started seeing that we were getting some meaningful hits. The positive thing with Ekwa Marketing is that results occurred at a much faster rate and I found that Naren really actively listened and really cared about fulfilling what my goals were.

Dr. Mark A Cruz
www.markacruzdds.com
More new patients calling us

As always, we appreciate your input and help you have given us so far. We have seen more new patients calling us who found us on Google, visited our site, liked the layout and what they saw, and decided to call. Some even from across town, which is about 20 miles. So you and your team are doing a GREAT job !!

Dr. Doug Brossoit
www.makingawesomesmiles.com
I am very happy with all of the services

I am very happy with all of the services, the level of professionalism, and attention to detail! I have highly recommended Naren and Ekwa to a number of my friends and associates. We love the website design and are already getting a lot of business. Superior level of service!

Dr. Jeanine B. Downie
www.imagedermatology.com