In this webinar Susan our VP of Marketing, and Jamie our Marketing Communications Expert, talk about the importance of periodical reviewing your dental website design and some of the key considerations that go into making that decision.
In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert, talk about why reputation management is important for dental practices.
Did you know that close to 96% of visitors that come to your website are not ready to buy? But give them valuable content and you might just be able to convince them to share their contact information.
Now the big question is this – what kind of value will grab the interest of your patients?
Personalized Interactions is the Key
Personalized interactions are only possible when you gain a deeper understanding of your audience. Start by scrutinizing your database for previous patient interactions and identify factors that lead them to your dental practice brand.
The same can be done for new patients or potential patients.…
eHealth technology can effectively improve healthcare for both patients and healthcare providers. The current healthcare system is under tremendous pressure. The number of insured patients has gone up; there are more instances of chronic conditions such as diabetes and heart disease, and the aging population is going up in numbers.
Managing healthcare on paper has already run its limits. This is why moving patient health information online. Not only does this reduce errors and instances of tests duplication, but it also means any delays in providing treatment can be effectively reduced.
eHealth Benefits for Patients
The biggest benefit of eHealth records is that compared to paper records, the incidents of errors in eHealth records is substantially lower.…
However, a recent survey from Salesforce.com found that 73 percent of marketers believer email marketing is crucial to their business marketing strategy.
Few other stats that build the case for email marketing;
- Email marketing can deliver an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association)
- Brands that use email marketing to nurture leads generate 50% more sales-ready leads and at 33% lower cost.
Increasing your dental website conversion rate can effectively boost practice sales. Focus on optimizing website conversion rate by improving site navigation and placing content that is highly relevant in a way that encourages discoverability and interaction help build brand credibility. More importantly it helps in reducing instances of your site visitors searching for your competitors.
Few things to consider when improving your website conversion rate;
Optimize your Dental Practice Website Content
The content on your site is one of the most effective elements of increasing website conversion. Content that addresses trending topics of interest or important areas of patient concern can help build practice credibility as it shows that you are aware of potential target audience sentiment.…
In part – 1 of this post, we looked at why Instagram could be an incredibly effective social platform for generating engagement and developing recognition for your dental practice brand. This hugely popular social site recently made advertising options available to all which means integrating Instagram into your dental brand marketing strategy could help in driving your dental brand growth by helping you connect with a wider audience base.
Building your Profile Page
Careful selection of a profile picture is absolutely necessary as your practice profile is perhaps the most important element in driving back traffic to your dental website. Of course, this will be reformatted to suit the display screens of different devices.…
According to Forrester research, brand user interactions on Instagram is a whopping 400% times higher than it is on Facebook and Twitter. In terms of engagement, this social site is delivering 58 times higher engagement per follower than what Facebook offers and 120 times more engagement per follower than what Twitter delivers!
In light of these stats the question on whether you should consider Instagram marketing to boost your dental practice brand seems rather redundant. However, as with all social sites, it is always prudent to first see whether or not a particular social platform is suited to your business goals.…
Digital marketing for dental practices has evolved extensively. Today’s patients are more informed about their choices and follow an almost clinical evaluation of a dental practice before making the decision to consult with a practice of their choice. In addition to this, the dental market has become a highly competitive space and the only way that a dental practice can push for competitive advantages is by adopting a channel of effective marketing strategies that deliver maximum business traction.
The key however, is to identify which marketing strategy best delivers on this business expectation. This is where an effective tracking strategy can prove to be most effective.…
A robust online reputation is one of the most effective tools for countering stiff market place competition. Dental practices today can no longer ignore the importance of building a digital presence for their practice. Beyond this, they also need to focus on managing all their online real estate for maximum online exposure while actively working on establishing a rock solid reputation for their practice. …