There is no denying the “Smart technology” revolution anymore. Nearly everyone uses a smartphone today and close to half of those users use their mobile devices as their primary access route to search the Internet for a variety of veterinary content or pet healthcare information. So if you veterinary blog site is not optimized for the mobile, it is going to be next to impossible for a huge chunk of your reading audience to interact with your blog; and if your target audience cannot reach you over a mobile device of their choice, it will impact the brand value of your veterinary practice. Furthermore, studies indicate that mobile sites can boost user engagement by an impressive 85%.

How to optimize your Veterinary blog for Mobile?

If you veterinary website cannot scale for mobile, you can come across as technologically backward; this will definitely impact any efforts you are making to establish yourself as an authoritative blogger. Keep in mind that the attention span of the average visitor/reader is a mere 3 seconds; if your site doesn’t load within that time or if it difficult for the user to skim through your content, he is going to move on. Besides, it can’t be easy to click on teeny-tiny buttons for someone with big thumbs! Here is what you can do:

• Make your posts easy to skim – break long posts using bolded headers and substantial paragraph breaks
• Flash and Java – are not supported on iPhones as well as other phones;  so don’t use them
• File sizes need to be small – as big graphics don’t load easily
• One-page website – is ideal for on-screen navigation over smartphones and tablets since users simply need to scroll down to locate what they require

Responsive Website

The idea behind using a responsive website is that it customizes to the kind of smartphone or mobile device which is being used for accessing the site. Your veterinary practice website will automatically shrink down to the size of the phone screen; this means the user is not required to continually scroll vertically or horizontally to read your content.

Keep it secure – Stay Up to Date

Security on the Internet is a major concern, yes; however, it is just as important over mobile devices so keep the following in mind;

• Regularly change your username and password
• Restrict admin access/privileges to your veterinary blog site
• Ensure advertisers use sufficient security against malware before signing up
• Photos can hide malicious code, so always buy photos from a reliable stock photo site