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Latest Happenings in Healthcare

Mobile Marketing for Medical and Dental Practices

May 20th, 2013 | Latest Happenings in Healthcare

The extensive adoption of mobile and connected devices and the proliferation of apps are emerging as major business drivers. A number of statistical studies indicate that sales of mobile and connected devices are going to continue with their upward trend. An increasing number of consumers in fact use the mobile web to search for a variety of information, including medical information. This means a potential patient might be searching for you right now.

Top 4 Reasons Why your Medical or Dental Practice Needs Mobile Marketing?

•    Number of Smartphone users is on an upward trend

•    Potential patients can find … Read More

Online Video Marketing for Doctors

March 20th, 2013 | Latest Happenings in Healthcare

The online video market has proliferated extensively in recent years with several new avenues of exposure coming up. Internet users are increasingly inclined in favor of watching an effective video that presents information in a succinct manner compared to reading through reams of text to find something of immediate relevance to them.

Doctors and dentists can put online video marketing to very effective use, particularly considering the fact that their nature of work provides them with immense material to put on video. Potential patients are keen to know and understand how a particular medical or dental procedure is performed, and … Read More

Is your Medical or Dental Practice on Google+?

March 20th, 2013 | Latest Happenings in Healthcare

Google has been relentless in its pursuits to promote Google+ as one of the most important future elements of the Internet. Since Google controls a lion’s share of the global online search business, clearly Internet marketers and SEO specialists are waking up to the realization that if they ignore Google+, they will be doing so only at their own peril.

Google has been encouraging webmasters, content managers and website owners to provide information on the Internet that can be connected to verified online profiles. Anonymity spells low quality on the Internet in most cases, and Google is building a strong … Read More

Mobile Phone and your Healthcare Marketing Strategy

March 20th, 2013 | Latest Happenings in Healthcare

As mobile phone technology and usage continues to grow by leaps and bounds, it is becoming important for doctors and dentists to include the mobile phone as a critical part of their healthcare marketing strategy. The trend of mobile searches is on the rise, and even in terms of plain messaging, the mobile phone manages to catch the attention of more people than what a conventional email is able to do.

With the increasing depth and range of ‘mobile conversions’ among consumers, Google in association with Nielsen, has gone ahead and conducted a study to better understand the true value … Read More

Mobile Marketing for Healthcare Professionals: Pew Internet Survey

February 7th, 2013 | Latest Happenings in Healthcare

The recent Pew Internet survey shows that 85 percent of American adults own a mobile phone, out of which 53 percent own smartphones. In other words, about 45 percent of all U.S. adults own a smartphone. Nearly one-third of mobile phone owners have used their phone in the past one year to look for health related information. This figure is almost double of the figure indicated in a two-year old national survey.

52 percent of smartphone owners look for health information using their device. The most common categories of mobile phone users who use their device to find health information … Read More

Social Media Marketing for Doctors: Pew Internet Survey

February 7th, 2013 | Latest Happenings in Healthcare

The use of social media to search and share health related information is growing slowly but steadily in the United States. The latest Pew Internet Survey finds that health information does have a steady social life of its own on the Internet. People not only make use of their social networks to look for health related information, but also for peer to peer support. Many social media users share health related stories and personal experiences to help each other.

According to the Pew survey, 26 percent of the respondents said they had read or viewed someone’s personal experience related to … Read More

SEO for Doctors: Pew Internet Survey

February 7th, 2013 | Latest Happenings in Healthcare

SEO for doctors and dentists has emerged as one of the most potent tools to promote their practices online at an affordable cost. According to the recent Pew Internet Survey results, 80 percent of all online health inquiries begin at a search engine. That single statistic reveals in the immense potential power of medical SEO marketing, considering that 72 percent of all American adult Internet users say that they checked out the Internet for some kind of health information in the last one year.

Searches for health issues ranging from cosmetic to minor to serious are conducted vigorously, apart from … Read More

Healthcare Marketing: Pew Internet Survey

February 7th, 2013 | Latest Happenings in Healthcare

The recent national survey conducted by the Internet & American Life Project of the Pew Research Center provides some interesting insights for healthcare marketers. The survey was carried out across the country by Princeton Survey Research Associates International. A total number of 3,014 adults living in the U.S. were interviewed over a period of one month between August and September last year. The study received support from the California Healthcare Foundation, an independent nonprofit committed to improving healthcare in the state.

According to the survey findings, 81 percent of American adults are Internet users, and out of them 59 percent … Read More

Medical IT takes another Leap with New Medical App

December 31st, 2012 | Latest Happenings in Healthcare

MDconnectME is an innovative medical communication app that is helping improve the doctor-patient connectivity and communication as well as connectivity with the patient’s family. This medical app enables doctors and their staff to reach out to a patient’s contact list immediately in any part of the world. The app is designed to be user-friendly so that doctors, patients and their families can use it with equal ease.

Healthcare and IT can come together in many ways to enhance the patient experience, and this application is just one of those ways. Many patients are anxious about letting their loved ones know … Read More

A Unique Medical Marketing Idea for the Holiday Season

November 2nd, 2012 | Latest Happenings in Healthcare

In a highly competitive medical market environment today, you need out-of-the-box ideas and strategies to stand out from the crowd. It takes some amount of courage and conviction, and lots of passion to be able to differentiate your medical or dental marketing strategy from others. However, if you are willing to be creative and original, it does not require a lot of time or money to ensure that your medical or dental practice gets noticed in your local area.

If your medical or dental office is housed in an independent building that allows external holiday decoration, consider lighting up your … Read More

Ekwa’s Thought Leadership

Digital Marketing for Doctors

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