May 11th, 2014 | Online Marketing and Management
Geo-targeting is one of the fastest ways in which healthcare practices can reach out to potential patients. In today’s competitive market space, any business wanting to make its mark needs to focus on incorporating geographical targeting within its online marketing program as this can offer increased visibility within the local target market. Should Medical and Dental Practices focus on Geo-Targeting? Typically, you will find a certain kind of people living within a particular geographical area. It is possible to infer to a large extent certain criteria such as the age, income, or even carry out psychographic profiling of individuals within … Continue reading “How Geo-targeting can boost Online Marketing for Healthcare Practice”
May 5th, 2014 | Online Marketing and Management
To appreciate the power of online reviews, you can begin by trying to put yourself in the shoes of a new patient and ask whether online reviews would matter to them. The online reputation of your medical or dental practice matters to them, and they matter to you. Today’s patients are far better informed, more expressive and have much better communication tools at their disposal. It is not easy to convince them through traditional means of advertising and marketing any longer. They would rather prefer to learn about you through your online reputation, reviews and testimonials and opinions of other … Continue reading “Online Reviews: A Powerful Marketing Tool for your Healthcare Practice”
May 5th, 2014 | Online Marketing and Management
Your medical or dental practice website is a reflection of your practice brand. The quality and professionalism that your website exhibits will be the natural impression that a new site visitor will carry in their mind about your healthcare practice brand. However, apart from building a professionally effective healthcare practice website, you also need to add some extra value to it in order to grab the attention of the site visitors. Here are three innovative ways to achieve this goal. Create an Innovative Video Many site visitors will first click on the video rather than check out the textual content … Continue reading “Three Creative Ways to Add More Value to your Healthcare Practice Website”
April 13th, 2014 | Online Marketing and Management
Online marketing has become increasingly synonymous with great website content for most businesses, and medical practices are no exception. Content marketing can generate the interest of new patients in your medical practice, and eventually bring them to your office doorstep. However, winning new patients through online content is a two-way street. Firstly, the target audience must benefit from your content, and only then your medical or dental practice will benefit from it. The primary goal of your website content is to educate potential patients about specific areas where they need reliable and relevant information. During that process of education, they … Continue reading “Let your Stellar Online Content Drive your Healthcare Practice to the Top”
March 27th, 2014 | Online Marketing and Management
The mobile device revolution has taken communication to the next level. An overwhelming number of email users now access their mails through their mobile phones. As per comScore 2013 figures, more than 145 million Americans own smartphones, and the numbers keep growing with each passing month. An interesting fact is that sending and receiving mails continues to be the dominant activity on smartphones – exceeding the number of people who surf the Internet via mobile phones or those who access social media networks through their mobile devices. This effectively means that there is a major opportunity to promote your medical … Continue reading “Reconfigure your Email Marketing Strategy in the New Mobile-centric Environment”
March 27th, 2014 | Online Marketing and Management
A Hubspot study says that businesses and professionals having large and comprehensive websites with over 400 web pages are likely to gain six times more leads compared to the ones with less than a 100 web pages. However, the more comprehensive the website, the greater are the chances to make errors. When a medical website visitor is greeted with errors, it gives out an unprofessional image about the doctor’s practice. A simple checklist of items can be followed to avoid basic mistakes in a website. Web Content: Language and Grammar Grammar, spellings and punctuation are the most fundamental parts of … Continue reading “A Simple Checklist for your Healthcare Practice Website”
February 27th, 2014 | Online Marketing and Management
One of the challenges for most medical and dental practices is how to gain the attention of local press and media channels in a way which will have a positive impact on their practice brand reputation. The key lies in treating the local journalists as your target audience and create an outstanding pitch that immediately grabs their attention. Journalists are looking for a powerful narrative because they need to gain the attention of the end consumers. As a local healthcare practice, you should try to come up with a story that will connect with the local audiences. It could be … Continue reading “How to Gain Local Media Coverage for your Medical Practice?”
January 23rd, 2014 | Online Marketing and Management
The presence of a strong digital footprint has become a necessity for healthcare practices today. Maintaining your practice website, a blog and video channel, in addition to a robust presence over leading review and ratings sites, and a dynamic social dominance are critical to enhancing your online visibility. Not only can this expand your medical or dental practice credibility, but more importantly it puts your practice in front of potential patients and positions your practice to stand out among competitors. So yes, in the world of online marketing – if you don’t have a strong digital presence, you truly don’t … Continue reading “Build a Strong Digital Presence – What you need to know”
January 15th, 2014 | Online Marketing and Management
If you want to look for and or join a conversation on Google Plus, an easy way to do this would be with hashtags that precede words or phrases. This means healthcare professionals can now connect with their patients easily and join their conversations simply by making searches on Google. Twitter’s use of hashtags met with roaring success. Google followed suit by supporting “hashtagging” in Google Plus, its social network platform, and also in Google Search. So how does this benefit medical and dental professionals? Well, with a “hashtag search,” you can easily search for conversations centered on a particular … Continue reading ““Hashtagging” and your Google Plus Content Strategy”
December 30th, 2013 | Online Marketing and Management
Online videos have emerged as a powerful way to reach out to target audiences for doctors. However, many medical practices are still not very clear about what kind of video content would people like to watch from a doctor, when they may choose to watch it, what are their preferred modes of watching, and how they will respond to such content. Here are some key trends in online video medical marketing that can provide better answers to doctors regarding how to go about this strategy in 2014. Exponential Increase in Online Video Watching A recent Adobe study collected and analyzed … Continue reading “Key Trends in Online Video Marketing in 2014 for Doctors”
