December 28th, 2012 | Online Marketing and Management
The competition in the virtual world continues to get tougher for doctors and dentists with each passing year. At the same time, leading search engines such as Google, Bing and Yahoo continue to fine-tune their search algorithm, which is making medical Internet marketing more challenging and complex. Here are three medical marketing tips to help put your medical practice on top in your local area. Integrate Medical SEO with other Online Activities While it is critically important to optimize your medical website by using the right keywords and creating appropriate SEO tags as well as employing the latest medical SEO … Continue reading “3 Medical Internet Marketing Tips to Promote your Practice”
December 12th, 2012 | Online Marketing and Management
Online marketing has undoubtedly emerged as one of the most powerful and cost-effective means of promotion, particularly for small and medium businesses and professional practitioners such as you. Independent doctors, dentists and other medical professionals have embraced online healthcare marketing, considering its affordable costs, targeted reach and multi-media approach. However, ever since the global economic slowdown began in 2008, businesses and professionals have felt the pressing need to justify every marketing dollar before it is spent. Doctors and dentists have not been immune to this prevailing economic situation, and a large number of practitioners are forced to run their marketing … Continue reading “Is Online Healthcare Marketing Really Helping You?”
November 16th, 2012 | Online Marketing and Management
With effective medical or dental SEO techniques and an attractive website, it is possible to get new patients to a doctor’s office. However, once the patient has arrived at the office for an initial consultation with the doctor or dentist, everything depends on the patient’s overall experience at the facility. A warm and friendly staff should welcome the patient whole-heartedly to the facility and make every effort to make the patient feel comfortable. In a very subtle manner, the staff should do everything to make the patient feel valued. It is immaterial whether the patient has come just for a … Continue reading “How to Get a Patient to say ‘Yes’ to Treatment at your Office?”
November 2nd, 2012 | Online Marketing and Management
Holiday season is the time to indulge with sweets, cakes, candies and cookies. There is little doubt then that such indulgence is also likely to lead to more cases of dental decay during this period. In such a situation, one of the most thoughtful dental marketing ideas can be to offer simple products that fight tooth decay as holiday gifts to your patients. It is not a question of how valuable the gift is, but it is a question of the thought that goes behind the gift. When you prepare little holiday gifts for your dental patients, it will bring … Continue reading “Dental Marketing Ideas: Thoughtful Holiday Gifts”
October 17th, 2012 | Online Marketing and Management
To promote the practice of a doctor, SEO alone may not be the best answer any longer. In an increasingly competitive online environment, the doctor or dentist SEO strategy must be integrated with an equally sound PR strategy. How far the doctor’s website is being actively talked about on the Internet and social media networks makes a crucial difference to its search engine rankings. To achieve this tough goal, it is important to create a cohesive strategy that combines the forces of SEO, PR and marketing communication. Most valuable back links, exposure on social networks, and useful online relationships are … Continue reading “PR and SEO for Doctors: A Winning Combination”
September 28th, 2012 | Online Marketing and Management
Medical practices that are not averse to the idea of using patient-friendly healthcare IT tools can help improve levels of patient satisfaction, while making the practice operationally more efficient. In a highly competitive market, it is important for any independently practising doctor or dentist to embrace new technologies and use medical IT tools innovatively to empower patients and serve them better. A number of medical practices have switched over to digital medical record maintenance systems, which can be accessed online by the patient from anywhere at any time. Some innovative practices have also introduced e-prescribing to enhance convenience and efficiency … Continue reading “Medical IT Tools to Improve Patient Satisfaction”
September 24th, 2012 | Online Marketing and Management
One of the key questions that any doctor or dentist faces in a highly competitive marketing environment is: How to get a patient? The answer, in an increasingly Internet-dependent world, lies in becoming more Internet-friendly and adopting social media networks as a useful tool of communication with potential patients. Social networking sites have helped people evolve increasingly into becoming empowered patients. An international healthcare market research company, Manhattan Research, conducted a study which shows that nearly a hundred million individuals in the United States have already participated in health-related Internet activity at some point of time. More importantly, the study … Continue reading “Gain More Patients through Online Marketing”
September 24th, 2012 | Online Marketing and Management
An increasingly aging population is leading to a growth in demand for doctors and dentists, but the competition is also growing at a rapid pace. Private medical practitioners, urgent care providers, hospital systems and other healthcare service providers are competing for a slice of the market with a greater intensity than ever before. As a result, healthcare providers have to be more proactive and adopt new approaches to reach out to potential patients in such a competitive market. Patients are well informed today, and highly discerning about their choice of medical practitioners. A large number of potential patients review information … Continue reading “Medical Blog: An Innovative Way to Promote your Practice”
September 17th, 2012 | Online Marketing and Management
Having a strong online presence is crucial in today’s Internet-centric world for every independently practising doctor and dentist. Here are a few simple strategies that can help doctors and dentists get more patients and outperform their competitors in their local area. Engage with Patients on Social Media Health marketing is not really about pursuing potential patients aggressively to attract them to visit the doctor’s office. It is about cultivating relationships and building trust. Social media networks have made it possible to reach out to a large number of past, present and potential patients in the doctor’s local area through online … Continue reading “Health Marketing Strategies to Boost your Medical Practice”
September 17th, 2012 | Online Marketing and Management
Most of the aggressive health marketing consultants like to offer innovative strategies to doctors and dentists to find patients and gain more patients each day. However, the truth is that rather than go aggressively after more patients, it is far more useful to focus on the existing ones and build patient loyalty. An existing patient can bring in many new patients over a period of time just by his or her positive word of mouth publicity. In the medical professional, there is nothing more powerful that word of mouth. Potential new patients tend to pay the maximum attention to the … Continue reading “How to Get More Patients and Improve Patient Loyalty?”
