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Online Marketing and Management

Google’s New Penalty for Copyright Violating Websites

September 17th, 2012 | Online Marketing and Management

Medical and dental marketing experts should take note that Google has finally updated its search algorithm to penalize websites that have received a number of copyright violation notices. This move will downgrade the targeted websites and their rankings in Google search results will be lowered. Google is not in the business of passing a judgment on whether a particular website violated the copyright laws. Therefore, it will not remove the targeted pages from its search results, but will lower their rankings. However, medical and dental SEO marketers can take heart from the fact that Google will continue to offer tools … Continue reading

The Penguin Update and its Impact on Medical Marketing

September 17th, 2012 | Online Marketing and Management

Google’s “Penguin” update has adversely affected the page rankings of hundreds of thousands of websites that relied heavily on the old link building school. The impact on some sites has been so severe that SEO managers are compelled to re-start from scratch. Online medical marketing firms that manage websites for doctors and dentists need to review their page rankings post-Penguin, and find urgent solutions to restore their rankings, if they have been hit by this update. The first step must be to see if the medical website has engaged in any dubious link building schemes in order to boost the … Continue reading

Inside a CEO’s Mind: IBM’s 2012 Global CEO Study

September 16th, 2012 | Online Marketing and Management

IBM’s 2012 Global CEO Study undertook an extensive exercise to interview more than 1,700 CEOs in an effort to understand how the top corporate honchos perceive the future. The study can provide interesting insights for medical and dental professionals looking to expand their practices in the face of growing competition and the onslaught of online medical marketing and SEO from all directions. The IBM study reveals that a majority of CEOs are of the opinion that technology will be the most critical factor that will impact the structure of any organization over the next three years. In an increasingly interconnected … Continue reading

Yelp: A Role Model for Healthcare Marketing and SEO

September 16th, 2012 | Online Marketing and Management

Localized SEO is a critical part of online healthcare marketing in most cases. This is because most medical and dental practices operate as standalone offices in a local area. Most of the patients who visit the doctor or dentist belong to the neighboring areas where the office is located. Therefore, the key in health SEO lies in driving the traffic of localized patients to visit the doctor’s website. Perhaps one of the best role models in how to optimize a medical website for local patients and follow best medical and dental marketing practices is Yelp.com. Yelp has positioned itself as … Continue reading

Time to Get Rid of your Old Online Dental Marketing Habits

September 16th, 2012 | Online Marketing and Management

Search engine evolution has taken place in gigantic strides over the last two years or more. The evolution still continues at a fast pace, and it is high time that dental website owners wake up to the new SEO realities, if they wish their sites to achieve credible search rankings. Dental marketing experts who continue to live in the past and stick to the old SEO practices, their websites are likely to become a relic of the past sooner than later. Go for Robust Content The websites that continue to be weak on content, and rely excessively on dental SEO … Continue reading

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