February 6th, 2014 | Vets and Pets
What do multimedia, smart technology, YouTube, and 4G have in common? Simple, they have each contributed to the rise of the visual web. Humans are visual thinkers; in fact we are genetically programmed to process visual information faster. Information sharing and processing today is extremely visual-based and this has impacted both buying and selling trends across industries. Visual Format is Headlining Content Marketing Consumption of information and content has changed drastically. Clients today make a beeline for visual platforms such as YouTube, Pinterest, and Slideshare to look for information about veterinary practices and various aspects of pet health care. What … Continue reading “Why Visual Content in important to an Integrated Marketing Strategy?”
February 6th, 2014 | Vets and Pets
Smart technology made its presence felt very strongly all through 2013. A number of new trends emerged as a result and the consumer market changed in more ways than one. Faster access to information while on the go was among the leading consumer market demands; the spotlight turned towards the mobile marketers recognized it as a growing driver of traffic. So what does this mean for veterinary practices? Well for one, an increasing number of potential clients now search for and access information about veterinary practices as well as various aspects about pet health care using their mobile devices. So … Continue reading “How to Create a Winning Mobile Content-Marketing Strategy?”
January 30th, 2014 | Search Engine Optimization
Last year, Google rolled out its latest and completely new search algorithm called “Hummingbird.” The focus was clear – changing the way search engines process user queries. Hummingbird impacted nearly 90 percent of all queries; the algorithm basically tries to understand the context of a question. How far this will prove to be successful is to be seen. All Google updates tend to have a sweeping effect largely because the search engine giant dominates the search engine market share. So does this spell damage control for SEO strategy or will Hummingbird change the landscape for SEO strategies completely? For now … Continue reading “How “Hummingbird” Ready is your SEO Strategy?”
January 30th, 2014 | Vets and Pets
There are far too many reasons why YouTube can work marketing miracles for your veterinary practice. In addition to boosting Google ranking for your veterinary practice website, YouTube videos provide an easy and cost-effective way to creating a personal connection with your clients. Add to that, mind boggling stats (1 billion unique user visits each month among others) and you have one of the most powerful information distribution platforms to reach out and connect with potential clients. In short – YouTube is a unique and formidable marketing resource for effective veterinary marketing. Tips for Making YouTube Videos that your clients … Continue reading “How to Create YouTube Videos that Sell”
January 23rd, 2014 | Online Marketing and Management
The presence of a strong digital footprint has become a necessity for healthcare practices today. Maintaining your practice website, a blog and video channel, in addition to a robust presence over leading review and ratings sites, and a dynamic social dominance are critical to enhancing your online visibility. Not only can this expand your medical or dental practice credibility, but more importantly it puts your practice in front of potential patients and positions your practice to stand out among competitors. So yes, in the world of online marketing – if you don’t have a strong digital presence, you truly don’t … Continue reading “Build a Strong Digital Presence – What you need to know”
January 23rd, 2014 | Vets and Pets
Veterinary marketing today is very different from what it used to be a few years ago. This is the information era and nothing gives and sells like free information today. Your clients are using the latest technological devices and some of the most popular platforms and locations to look for you; review sites being one of them. So the obvious question here is – How important are online reviews to your clients? The answer to that question – Very Important! Consumers consider online ratings and reviews as highly influential information sources for making any kind of buying or consulting decisions. … Continue reading “Online Reviews – Take Charge Now!”
January 15th, 2014 | Online Marketing and Management
If you want to look for and or join a conversation on Google Plus, an easy way to do this would be with hashtags that precede words or phrases. This means healthcare professionals can now connect with their patients easily and join their conversations simply by making searches on Google. Twitter’s use of hashtags met with roaring success. Google followed suit by supporting “hashtagging” in Google Plus, its social network platform, and also in Google Search. So how does this benefit medical and dental professionals? Well, with a “hashtag search,” you can easily search for conversations centered on a particular … Continue reading ““Hashtagging” and your Google Plus Content Strategy”
December 30th, 2013 | Online Marketing and Management
Online videos have emerged as a powerful way to reach out to target audiences for doctors. However, many medical practices are still not very clear about what kind of video content would people like to watch from a doctor, when they may choose to watch it, what are their preferred modes of watching, and how they will respond to such content. Here are some key trends in online video medical marketing that can provide better answers to doctors regarding how to go about this strategy in 2014. Exponential Increase in Online Video Watching A recent Adobe study collected and analyzed … Continue reading “Key Trends in Online Video Marketing in 2014 for Doctors”
December 16th, 2013 | Online Marketing and Management
Data released by Internet Retailer says that online users are 85 percent more likely to buy a product or service after they have watched a related video on it. However, not every video is successful in influencing audiences, and more importantly, most videos do not achieve the desired level of online exposure in an extremely competitive and crowded online video space. Here are a few tips medical professionals can use to market their videos effectively on the Internet: 1. Upload videos regularly Several studies have shown that businesses that achieve greater success with online videos are the ones that have … Continue reading “5 Tips for Effective Video Marketing for Medical Professionals”
December 16th, 2013 | Search Engine Optimization
According to a joint study by comScore and Nielson, 85 percent of the U.S. Internet users watch videos online. Maximum video viewership exists in the age group of 25 to 34. Search engines are also acutely aware of this phenomenal shift in favor of online video based content. Therefore, to make sure that your plastic surgery website ranks high on Google and other search engines for relevant keywords, effective use of video based content can help significantly. Do search engines really attach more value to videos? Search engines go by what the search engine users need and demand. With more … Continue reading “Can Google Hangouts On Air (HOA) Support your Plastic Surgery Marketing Online?”
