October 26th, 2018 | Online Marketing and Management
The internet is a shining beacon of modern day freedom of expression and information for all individuals in the world. Due to this, a wealth of information about good practicing dermatologists is available here. Sadly, the World Wide Web is also home to tons of misinformation and is prone to errors. Individuals have so much freedom online that dermatology professionals may sometimes find it difficult to safeguard their online reputations. Several rating and ranking websites, dedicated to the healthcare sector have cropped up on the web. These sites are akin to a double-edged sword. While on the one hand, they … Continue reading “How to Protect Your Online Reputation as a Dermatologist?”
October 25th, 2018 | Internet Marketing for Dentists
In this short and informative video, our Director of Marketing, Jamie, tells us how digital tools can help dentists improve their engagement with patients. Subscribe to our Vimeo channel for the latest on digital marketing for medical practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.
October 19th, 2018 | Internet Marketing for Dentists
Given the increasing competition in the medical and cosmetic dentistry sector, patients have plenty of choices when planning a visit to the dentist. Also, the easy access to online information ensures that the patient is aware of what they want from the dentist. A large number of patients prefer dentists who provide a personal touch despite busy schedules and ensure individual care and attention. Risk of Losing Personal Touch for Large Dental Care Providers Ensuring personalized attention to patients is more challenging when it comes to bigger groups of healthcare providers under a single banner as opposed to single-provider practices. … Continue reading “Digital Tools can Help Dentists Improve Personalized Engagement with Patients”
November 2nd, 2016 | Social Media Networking
In this webinar Susan our VP of Marketing, and Jamie our Marketing Communications Expert talk about how medical practices can expand their social media reach. Subscribe to our YouTube channel for the latest on digital marketing for medical practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.
November 2nd, 2016 | Internet Marketing for Dentists
In this webinar Susan our VP of Marketing, and Jamie our Marketing Communications Expert, talk about the importance of periodical reviewing your dental website design and some of the key considerations that go into making that decision. Subscribe to our YouTube channel for the latest on digital marketing for dental practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.
November 2nd, 2016 | Vets and Pets
Search optimization is crucial for building a brand presence for any healthcare practice. And increasingly quality content is proving to be the cornerstone for improving search optimization. The internet is home to massive amounts of content that gets created and circulated literally every second over a variety of digital platforms. A lot of knowledge and information can be curated from created content which can then be restructured and presented to audiences who actively seek such resources. In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert talk about why content curation is important for veterinary practices. … Continue reading “How Content Curation can Increase Brand Exposure for Veterinary Practices”
August 2nd, 2016 | Internet Marketing for Dentists
In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert talk about why reputation management is important for dental practices. Subscribe to our YouTube channel for the latest on digital marketing for dental practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.
August 2nd, 2016 | Online Marketing and Management
In this webinar, Susan our VP of Marketing, and Jamie our Marketing Communications Expert talk about some of the different tools that make the task of automating content curation easy and more efficient for your practice. Subscribe to our YouTube channel for the latest on digital marketing for medical practices. You can also visit our blog for more tips on digital brand optimization and other marketing blog posts.
July 6th, 2016 | Internet Marketing for Dentists
Did you know that close to 96% of visitors that come to your website are not ready to buy? But give them valuable content and you might just be able to convince them to share their contact information. Now the big question is this – what kind of value will grab the interest of your patients? Personalized Interactions is the Key Personalized interactions are only possible when you gain a deeper understanding of your audience. Start by scrutinizing your database for previous patient interactions and identify factors that lead them to your dental practice brand. The same can be done … Continue reading “How to Generate High Quality Leads for your Dental Practice”
July 6th, 2016 | Search Engine Optimization
Google says 40% of users will abandon a website if it takes more than 3 seconds to load. But did you know that the average page takes a minimum of 8 seconds to load? And the one activity that digital natives hate is waiting. A fast loading site that is mobile optimized is your best chance of connecting with potential patients who are increasingly using their mobile devices to look for medical practice brands and relevant medical content. To counter the issue of long wait times and a slow web, Google came up with a fix called the AMP program. … Continue reading “Are you ready for Google’s Accelerated Mobile Pages (AMP) Program?”
