September 28th, 2012 | Latest Happenings in Healthcare
CakeHealth Rebecca Woodcock founded CakeHealth, a company that aims to help people receive more affordable healthcare by making the medical expense process transparent. CakeHealth is a web-based free medical IT service that enables patients to understand and manage their medical costs. The prestigious Inc. Magazine recently included Rebecca in its list of “15 Women in Tech to Watch in 2012.” Rebecca’s venture has received seed financing from premier investors such as Kirill Sheynkman, George Zachary and 500 Startups. CareLinx Sherwin Sheik is a healthcare entrepreneur who is leveraging information technology to disrupt and enhance the in-home caregiving industry. Sherwin’s company … Continue reading “Medical IT Entrepreneurs and Innovators – Part 2”
September 28th, 2012 | Latest Happenings in Healthcare
Here is a short series that highlights how some very imaginative healthcare entrepreneurs and innovators are working towards transforming the medical industry for the better. Avado Dave Chase and Bassam Saliba are medical entrepreneurs with a goal to make communication between healthcare providers and patients more effective and convenient. Dave and Bassam are co-founders of Avado, which is a cutting-edge Patient Relationship Management (PRM) system. They call this system “GPS for Healthcare.” It is a next-generation patient portal developed to address new requirements of the healthcare industry such as Accountable Care Organizations and medical homes. Dave, who apart from … Continue reading “Medical IT Entrepreneurs and Innovators – Part 1”
September 28th, 2012 | Online Marketing and Management
Medical practices that are not averse to the idea of using patient-friendly healthcare IT tools can help improve levels of patient satisfaction, while making the practice operationally more efficient. In a highly competitive market, it is important for any independently practising doctor or dentist to embrace new technologies and use medical IT tools innovatively to empower patients and serve them better. A number of medical practices have switched over to digital medical record maintenance systems, which can be accessed online by the patient from anywhere at any time. Some innovative practices have also introduced e-prescribing to enhance convenience and efficiency … Continue reading “Medical IT Tools to Improve Patient Satisfaction”
September 24th, 2012 | Online Marketing and Management
One of the key questions that any doctor or dentist faces in a highly competitive marketing environment is: How to get a patient? The answer, in an increasingly Internet-dependent world, lies in becoming more Internet-friendly and adopting social media networks as a useful tool of communication with potential patients. Social networking sites have helped people evolve increasingly into becoming empowered patients. An international healthcare market research company, Manhattan Research, conducted a study which shows that nearly a hundred million individuals in the United States have already participated in health-related Internet activity at some point of time. More importantly, the study … Continue reading “Gain More Patients through Online Marketing”
September 24th, 2012 | Latest Happenings in Healthcare
One of the constraints for most patients while trying to choose the most competent doctor or dentist for treatment is that they have no way to authoritatively determine the best choice in their local area. In almost every case, the patient must depend on sources such as referrals, testimonials from past and present patients, doctor ratings and reviews, the doctor’s website and other easily accessible information about the doctor or dentist on the Internet to make a decision. Therefore, when a doctor or a dentist becomes a thought leader in his or her area of specialization, it can facilitate the … Continue reading “Thought Leadership in Marketing Medical Practices”
September 24th, 2012 | Online Marketing and Management
An increasingly aging population is leading to a growth in demand for doctors and dentists, but the competition is also growing at a rapid pace. Private medical practitioners, urgent care providers, hospital systems and other healthcare service providers are competing for a slice of the market with a greater intensity than ever before. As a result, healthcare providers have to be more proactive and adopt new approaches to reach out to potential patients in such a competitive market. Patients are well informed today, and highly discerning about their choice of medical practitioners. A large number of potential patients review information … Continue reading “Medical Blog: An Innovative Way to Promote your Practice”
September 18th, 2012 | Latest Happenings in Healthcare
Recent research has shown that the risk of job burnout is significantly higher in the medical profession compared to most other professions. The work-life balance usually comes under severe pressure in a highly demanding profession of a doctor. The latest study in this field shows that almost one in two doctors in the United States report at least one symptom of burnout. The doctors and dentists who deal directly with patients are more at risk, and their rate of vulnerability is considerably higher compared to the rest of the general working population. Overburdened doctors are more likely to get caught … Continue reading “Is Your Doctor Burned Out?”
September 18th, 2012 | Latest Happenings in Healthcare
The popularity of smartphones has led to a countless number of apps to make life easier for the users. The day seems to be quite near when smartphone apps may also perform the role of medical devices. Expect apps that can help you manage your blood sugar levels or monitor your heart rate right from your smartphone itself. Many healthcare entrepreneurs and medical professionals are already welcoming the idea of medically prescribed apps. They view them as a launch pad for advanced applications that will make healthcare more accessible and available in real time. Some very basic apps are already … Continue reading “Smartphone Apps as Medical Devices”
September 17th, 2012 | Social Media Networking
Doctors are facing a unique dilemma about whether to engage with patients via social media networks. It is difficult to determine the ethical boundaries and how much engagement is over-engagement that should be avoided. Existing and potential patients love the idea of getting an opportunity to interact directly with the doctor or dentist. From the doctor’s point of view, it is a highly efficient way to build relationships and improve communication with patients. However, several challenges remain to be resolved in this scenario that appears to be “win-win” at the surface. Doctors and dentists are concerned and sometimes over-cautious about … Continue reading “Should Doctors Engage with Patients on Facebook?”
September 17th, 2012 | Online Marketing and Management
Having a strong online presence is crucial in today’s Internet-centric world for every independently practising doctor and dentist. Here are a few simple strategies that can help doctors and dentists get more patients and outperform their competitors in their local area. Engage with Patients on Social Media Health marketing is not really about pursuing potential patients aggressively to attract them to visit the doctor’s office. It is about cultivating relationships and building trust. Social media networks have made it possible to reach out to a large number of past, present and potential patients in the doctor’s local area through online … Continue reading “Health Marketing Strategies to Boost your Medical Practice”
