July 6th, 2016 | Vets and Pets
Google and other leading search engines are constantly focused on delivering personalized results to users. Even a little tweak to search algorithms can impact the ranking of your veterinary brand in local search results. Changing preferences of digital natives is one of the leading reasons behind why most of these changes take place. Today a majority of your clients are not only comfortable with searching for local veterinary practices online but they also actively look for information about pet health care and preventive care. This is why digital brands have become focused about building a presence within their local market … Continue reading “5 Local Optimization Best Practices for Veterinary Brands”
June 8th, 2016 | Internet Marketing for Dentists
eHealth technology can effectively improve healthcare for both patients and healthcare providers. The current healthcare system is under tremendous pressure. The number of insured patients has gone up; there are more instances of chronic conditions such as diabetes and heart disease, and the aging population is going up in numbers. Managing healthcare on paper has already run its limits. This is why moving patient health information online. Not only does this reduce errors and instances of tests duplication, but it also means any delays in providing treatment can be effectively reduced. eHealth Benefits for Patients The biggest benefit of eHealth … Continue reading “eHealth – Improving Patient Healthcare Management (Part 1)”
May 31st, 2016 | Online Marketing and Management
Did you know 88% of all “near me” searches take place on the mobile. Google is serious about mobile space and this is why the search engine giant is now focusing in a big way on the Accelerated Mobile Pages (AMP) program. Optimizing for mobile audiences has to be a major aspect of your medical brand digital marketing strategy if you want to continue connecting with and expanding your potential patient base in the long run. Patients want Mobile Engagement – What are you doing about it? Mobile engagement today is all about delivering personalized experiences without compromising on speed … Continue reading “What’s your Mobile Engagement Quotient?”
March 3rd, 2016 | Internet Marketing for Dentists
In this day and age of popular social platforms such as Snapchat and Instagram it is easy to question the role of email marketing as a way of generating leads for dental practice brands. However, a recent survey from Salesforce.com found that 73 percent of marketers believer email marketing is crucial to their business marketing strategy. Few other stats that build the case for email marketing; Email marketing can deliver an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association) Brands that use email marketing to nurture leads generate 50% more sales-ready leads and … Continue reading “Email Marketing for Dental Practices”
March 3rd, 2016 | Online Marketing and Management
Product and service comparisons drive consumer behavior in today’s digital marketplace. Pricing, reviews and ratings, and brand reputation are equal determinants in a consumers buying decision process. Increasingly, online reviews and ratings are playing a vital role in how potential patients view a practice. Brands with a rock solid reputation typically enjoy good ratings and give due importance to earning stellar reviews from their users. This is why digital marketers give a lot of importance to building a strong line up of positive reviews for brands. Here are a few interesting stats on online reviews; A vast number of US … Continue reading “How to Use Reviews and Ratings to Build a Strong Medical Brand”
February 1st, 2016 | Search Engine Optimization
Local SEO today involves building a robust presence for your medical practice online with the specific aim of improving practice visibility within the local market. Google is a major player in the local search market and it has stamped its position in the digital ecosystem. What this means is that there is hardly any consumer activity that does not involve Google. Whether it is over a desktop or a smartphone, optimizing for local Google search is absolutely necessary for medical practices that want to make a strong brand impression. Regularly Update and Improve your Medical Practice Information The need for … Continue reading “4 Steps to Improved Local SEO for Medical Practices in 2016”
February 1st, 2016 | Internet Marketing for Dentists
Increasing your dental website conversion rate can effectively boost practice sales. Focus on optimizing website conversion rate by improving site navigation and placing content that is highly relevant in a way that encourages discoverability and interaction help build brand credibility. More importantly it helps in reducing instances of your site visitors searching for your competitors. Few things to consider when improving your website conversion rate; Optimize your Dental Practice Website Content The content on your site is one of the most effective elements of increasing website conversion. Content that addresses trending topics of interest or important areas of patient concern … Continue reading “How to Improve Dental Website Conversion Rates – Part 1”
January 25th, 2016 | Vets and Pets
A number of social marketing trends for veterinary practices that were prevalent in 2015 will continue even in 2016. However, there are a few specific areas of focus for veterinary marketing that will gain greater prominence this year. Mobile and paid media are among the two trends that will definitely require greater focus from veterinary practices. Here is a closer look at some of the top veterinary social marketing trends that will impact veterinary practice marketing in 2016. Mobile Marketing Data from a BrightLocal survey found that 61% of mobile users more likely to connect with a local business that … Continue reading “Social Marketing Trends for Veterinary Practices in 2016 – Part 1”
December 30th, 2015 | Vets and Pets
Marketers predicted exponential growth for mobile in 2014. We saw the trend continue to rise all through 2015 especially when Google announced the rolling out of its mobile update. 2016 is going to see a continuation of the mobile momentum. Mobile proliferation is in fact so extensive that an increasing number of your clients are now using mobile as their primary device for communication, for searching information, for buying and selling, and for viewing hugely popular visual entertainment mediums such as YouTube. With so much happening on mobile, it is natural that an increasing number of your clients use mobile … Continue reading “Mobile Email Marketing for your Veterinary Practice”
December 30th, 2015 | Internet Marketing for Dentists
In part – 1 of this post, we looked at why Instagram could be an incredibly effective social platform for generating engagement and developing recognition for your dental practice brand. This hugely popular social site recently made advertising options available to all which means integrating Instagram into your dental brand marketing strategy could help in driving your dental brand growth by helping you connect with a wider audience base. Building your Profile Page Careful selection of a profile picture is absolutely necessary as your practice profile is perhaps the most important element in driving back traffic to your dental website. … Continue reading “How to Build an Instagram Presence for your Dental Brand”
