December 30th, 2015 | Search Engine Optimization
The best way to connect with a target patient base is by first understanding their needs, preferences, and expectations. However, when it comes to millennials, understanding the motivations, belief system, and choices that drive this tech savvy generation can prove to be a big challenge. There is no dearth of marketing research on millennials and the one thing that stands out clearly when it comes to brand marketing is this – millennials enjoy and crave unique experiences. This is what drives their buying decisions and healthcare is no exception. When a millennial patient walks through your door, you can be … Continue reading “How to Crack the Gen Y Code”
October 14th, 2015 | Online Marketing and Management
One of the biggest boons of the digital age is that it has opened up the marketing spectrum for brands. Instead of one way marketing channels, now we have marketing that happens on multiple levels and an ever increasing number of platforms. Brands can instantly and in real-time communicate with their consumers thanks to social media. They can customize marketing to address the needs and requirements of a wider variety of consumers. All of this is good. However, while marketing for brands has a taken the digital leap, it is the consumer who has probably benefited the most. Across all … Continue reading “Are you Using Patient Surveys to Drive Conversion Rates?”
October 12th, 2015 | Internet Marketing for Dentists
Part – 1 According to Forrester research, brand user interactions on Instagram is a whopping 400% times higher than it is on Facebook and Twitter. In terms of engagement, this social site is delivering 58 times higher engagement per follower than what Facebook offers and 120 times more engagement per follower than what Twitter delivers! In light of these stats the question on whether you should consider Instagram marketing to boost your dental practice brand seems rather redundant. However, as with all social sites, it is always prudent to first see whether or not a particular social platform is suited … Continue reading “How to Build an Instagram Presence for your Dental Brand”
July 1st, 2015 | Online Marketing and Management
Staying relevant and visible to potential target audiences is one of the biggest challenges that medical practice today face. In a digital space that is swarming with competitors, only medical practices that can identify, connect, and build a channel of engagement with their audiences stand a chance of surviving and succeeding. Regardless of the size and scale of your medical practice brand, getting your brand out in front of your target audience base will only work if you are consistent and dedicated with planning, following, and implementing effective marketing policies that make it easier to search and find your medical … Continue reading “Is your Medical Practice Brand Visible to Potential Patients?”
July 1st, 2015 | Internet Marketing for Dentists
Digital marketing for dental practices has evolved extensively. Today’s patients are more informed about their choices and follow an almost clinical evaluation of a dental practice before making the decision to consult with a practice of their choice. In addition to this, the dental market has become a highly competitive space and the only way that a dental practice can push for competitive advantages is by adopting a channel of effective marketing strategies that deliver maximum business traction. The key however, is to identify which marketing strategy best delivers on this business expectation. This is where an effective tracking strategy … Continue reading “An Effective Call Tracking Strategy can Boost Dental Marketing – Here’s what you need to know”
June 3rd, 2015 | Internet Marketing for Dentists
Online Reputation Does Not Talk – But Patients Still Listen from Ekwa Marketing A robust online reputation is one of the most effective tools for countering stiff market place competition. Dental practices today can no longer ignore the importance of building a digital presence for their practice. Beyond this, they also need to focus on managing all their online real estate for maximum online exposure while actively working on establishing a rock solid reputation for their practice.
June 3rd, 2015 | Vets and Pets
Marketplace Competition Just Got More Competitive – Are You Ready? from Ekwa Marketing Veterinary marketing is becoming competitive by the day. Pet owners today want only the best for their beloved pets. From pet food to pet products and toys, and pet healthcare, including a veterinary practice of their choice, everything is up for scrutiny. However, unlike in the good old days when “word of mouth” advertising was considered the best and most effective form of marketing for veterinary practices, pet parents today are more invested in digital media as a means of finding a veterinary practice for their pet. … Continue reading “Marketplace Competition Just Got More Competitive – Are You Ready?”
June 3rd, 2015 | Social Media Networking
Don't Be A Social Ghost- Talk To Your Audience from Ekwa Marketing Social is a vibrant space. It thrives on people engagement, conversations, emotional investment, opinions, and ideas. It breeds an open culture of sharing and this is what makes it an ideal platform for brands to engage with their target audience. However, a brand simply cannot exist in social space..there needs to be an active exchange between the brand and its target audience. Social conversations are an excellent way of communicating marketing messages and interacting with target audiences while also allowing them a deeper understanding of what a practice … Continue reading “Don’t Be a Social Ghost – Talk to your Patients”
May 6th, 2015 | Vets and Pets
Content marketing can bring great brand recognition for your veterinary practice. Any marketer worth his salt will tell you that in a heartbeat. But here’s the catch – it works fantastically if done correctly and consistently. Hitting the quality benchmark is not all that difficult. What is difficult is creating quality content on a steady and consistent basis. And if your veterinary practice content team is limited to one or two people, achieving this goal can get that much more difficult. Now for the good part – regardless of the size of your content marketing team, you can build a … Continue reading “Consistency is the Key to Content Marketing Success”
April 1st, 2015 | Internet Marketing for Dentists
In this two part post, we will look at some of the important areas of focus for dental practice website SEO. Dental SEO – Don’t Ignore It 93% of all online activity starts with a search engine. Top listings featured in Google’s organic search results page attract 33% of the traffic. 50% of all mobile searches are aimed towards finding local businesses 59% users find a reputable local business via Google. SEO leads can deliver a close rate of 14.6%; close rate for outbound leads sits at 1.7%. An SEO optimized website is one of the most effective ways … Continue reading “SEO for your Dental Practice Website – What you should know (Part 1)”
