NOT a client? Call us NOW!

855-345-0593

Existing Clients!

855-636-8247

Ekwa Hub

How Sharable is your Google+ Content?

June 30th, 2014 | Vets and Pets

After laboring for hours over creating an excellent blog article or visual item, you obviously want to quickly share it with your Google+ audience. It definitely helps that most people on Google+ happen to share similar passions and interests. So while it does become easier to share content which is specific to your veterinary practice with likeminded leaders within your industry or circle, it is a whole different ball game if you decide to expand beyond your established niche.

Creating Awesome Content for your Google+ Audience

Anyone who is active over social wants to create the perfect social media post; … Read More

How to Get Bloggers Talking about your Medical Practice?

June 26th, 2014 | Online Marketing and Management

Patients typically have more faith in doctors who receive positive reviews, endorsements and get talked about favorably by other people online – in short they are looking for medical practices with a robust online reputation. One of the Nielson surveys showed that nine out of 10 consumers trust recommendations from other consumers, while only about five in 10 consumers trust content that a marketer creates and posts about their own brand online.

For a medical practice, forging partnerships with local bloggers can be an innovative and highly effective way to promote the practice indirectly online and reach out to … Read More

Grow your Medical YouTube Video Viewership Using Twitter

June 26th, 2014 | Online Marketing and Management

Twitter and Facebook are two of the earliest and highly dominant social media tools to promote your medical practice videos online. Twitter enables you to communicate directly with your followers through brief and crisp messages on a regular basis. When you tweet about your medical practice YouTube videos, make sure that you include strategic keyword hashtags in your messages. This will allow other Twitter users who may not be your followers to still check out your tweets via a keyword search.

Whenever you have created a new video related to your medical practice and posted it on YouTube, you can … Read More

Optimizing your Dental Website Content in the New Hummingbird Context

June 26th, 2014 | Internet Marketing for Dentists

Google’s Hummingbird search algorithm has opened up new opportunities for dental website developers and marketers to promote their content and achieve higher search rankings. However, this can be done only when they repurpose their marketing strategies in positive and creative ways to take full advantage of the new search algorithmic structure and changes that Google has introduced.

To begin with, to put the dental website on the radar of Google Hummingbird, the website developers, managers and marketers must start utilizing as many of the Google services that are on offer as possible. Most of these services are available free of … Read More

How to Promote your Online Dental Videos via Facebook?

June 26th, 2014 | Internet Marketing for Dentists

It is possible to promote the online videos that you may have created for your dental practice through Facebook. This can provide substantial exposure to your practice, considering the fact that Facebook commands an active membership of over a billion users around the world, and continues to grow from strength to strength.

Once you have created a new online video for your dental practice and posted it on YouTube for public viewing, you can embed the video directly on your Facebook account and include the video links in your status updates on Facebook. You can even post stills from … Read More

Hangout on Air can Put your Dental Marketing Strategy on Top

May 26th, 2014 | Internet Marketing for Dentists

A wide range of businesses and professionals have begun adapting their online marketing strategies to include Google Hangout on Air. This unique marketing tool has quickly gained popularity because of its high impact value and a user friendly format. From the perspective of dentist marketing and any other medical profession marketing, Hangouts on Air can help promote the marketing message effectively to potential patients in the local area.

Consistency of purpose and focused effort are necessary to gain the best possible dentist marketing dividend from this technology. For example, dental practices can create a “web show” on a weekly, monthly … Read More

Personal Brand Equity Exists at the Core of Medical Marketing

May 26th, 2014 | Online Marketing and Management

In the market for healthcare professions, more than anywhere else, the personal brand equity of the doctor makes a crucial difference. This professional is primarily about an inherent trust between the doctor and the patient, and the entire professional relationship is based on this foundation. Therefore, medical marketing experts must take into account how to promote the doctor’s personal brand equity while promoting medical practice marketing.

In the Internet and mobile era, the opportunities to develop and promote personal brand equity are enormous. Branding is no more the exclusive domain of large and financially powerful businesses that can spend high … Read More

How to Evaluate Social Media Impact Effectively for a Dental Practice?

May 26th, 2014 | Internet Marketing for Dentists

Social media marketing for dentists should be monitored and tracked periodically to assess the impact it may be making in terms of bringing new patients to the practice or improving the loyalty of the existing ones. A number of website analytic tools are available that enable dentist SEO and marketing experts to monitor various metrics such as the number of unique visitors to a dental practice website and the average time spent by a user on the site. That is the proven and most effective way to gauge the dentist marketing social media impact.

One of the popular, free website … Read More

Shorter Messages can Make Greater Dentist Marketing Impact

May 26th, 2014 | Internet Marketing for Dentists

Small is the new big word in the world of online marketing for dentists. The growing popularity of short-form messaging platforms such as Twitter, Facebook, Vine, Instagram and Snapchat is an indicator of this new trend. Dentist marketing experts need to sit up and take note of how relevant this type of messaging may be for their clients. The average Internet reader today is more demanding, has more choices, and wants the best answers to be delivered in a sharp, concise format.

Brief snippets of information usually ensure that the core message gets presented very effectively for maximum impact. … Read More

How Geo-targeting can boost Online Marketing for Healthcare Practice

May 11th, 2014 | Online Marketing and Management

Geo-targeting is one of the fastest ways in which healthcare practices can reach out to potential patients. In today’s competitive market space, any business wanting to make its mark needs to focus on incorporating geographical targeting within its online marketing program as this can offer increased visibility within the local target market.

Should Medical and Dental Practices focus on Geo-Targeting?

Typically, you will find a certain kind of people living within a particular geographical area. It is possible to infer to a large extent certain criteria such as the age, income, or even carry out psychographic profiling of individuals within … Read More

Ekwa’s Thought Leadership

Digital Marketing for Doctors

When publications for doctors want to update them on digital marketing, they call for Ekwa’s expertise!
An expert to the experts, Ekwa’s marketing specialists have authored and published:
  • 20+
    Books
  • 10+
    Research Reports and Case Studies
  • 500+
    Articles
  • 15+
    Premier Industry Magazines and Journals

Become a part of Ekwa Growth Club, Call us now 855.345.0593

Your browser does not support CSS animations.