Breaking through the traditional stereotype of a four legged family member who sits at his master’s feet, the term “family pet” today has expanded to portray a vital and “can’t do without” aspect of many a families. The fact that pet owners think of themselves as “pet parents” is an indication of just how deep the bond between pets and their owners is.

3 Client Behaviors that Veterinary Practices need to be aware of

Veterinary practices today can no longer use the “stand alone” approach when it comes to marketing. The preferences and actions of clients have changed significantly over the years and veterinary practices need to be aware of the changing habits and actions of today’s pet parents if they want to expand their practice base.

Here are 3 top trends of pet parents that can impact veterinary practices –

Pet care is of paramount importance to pet parents- When it comes to caring for their pets, pet parents today don’t leave any stone unturned. They only want what’s best for their pets and this begins with the veterinary doctor. Building a bond of trust with potential clients is one of the most important aspects of marketing your veterinary practice. Clients don’t want mere lip-service. Use your website, blog, and social media profiles to show how much you care about pets and to display your expertise as well as practice services.

Pet parents have become “tech-savvy” – An increasing number of pet parents are aligning themselves with the changing trends of the digital age. Features such as a mobile-friendly website for smartphone users, as well as an up-to-date resource center featuring client education content, as well as a robust online and social media presence are critical when it comes reaching out to your target base.

The visual web is rising in popularity among pet parents – One of the best ways of connecting with potential clients is via the visual web. Veterinary practice videos are favored by an increasing number of pet parents as they provide a more personal and engaging experience. You can use your veterinary practice videos to introduce your practice or to educate potential clients about pet conditions or the latest services and treatment options you offer.