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Selecting the Most Effective Social Network for your Dental Practice

September 9th, 2014 | Internet Marketing for Dentists
Selecting the Most Effective Social Network for your Dental Practice

To promote your dental practice over social media, you need to zero in on the most effective social media platforms that hold the potential to achieve maximum mileage for you. A cohesive social media strategy and focused efforts on a few chosen social platforms can yield better results than just trying to get involved with too many networking options on a superficial level.

Each dental practice will have to make its own individual choices and dental marketing social media strategy, depending on the nature and goals of the practice. Here are brief reviews of a few leading social networks that should be evaluated by a dental practice:

Facebook

Facebook has the numbers advantage over other social networks because almost everybody you know will most likely have an active Facebook account. Facebook also allows readers to choose the kind of updates they would like to look at more frequently and share and interact with them in multiple ways. A dental practice has a more flexible opportunity to represent itself in various ways through Facebook.

Twitter

Twitter is more akin to text messaging, with the potential to be circulated across various individual Twitter networks. While on Facebook, the reader may choose what to look at, and respond at a convenient time, Twitter is more of an “in the moment” medium. It is more effective if the practice is looking for more real-time engagement and interaction with potential dental patients.

YouTube

If the dental practice or its marketing have the capacity and inclination to develop short and informative videos to engage potential patients, YouTube can be a powerful network. It can be connected with Google+ and can achieve much stronger response and engagement if the video content is effective and compelling.

Pinterest

Dentists that are believers in the adage that a picture says more than a thousand words should consider Pinterest as an interesting social media marketing option. This content sharing platform allows members to ‘pin’ images and videos to its pin-boards, which can potentially reach out to a wide audience.

Related – Social SEO for your Practice

Do you have any questions or doubts regarding incorporating marketing into your practice? Fill the form below and our team will get back to you with answers!
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