October 7th, 2013 | Social Media Networking
According to the official figures made available by YouTube, the online video network receives more than one billion unique visitors every month. The growth in popularity of YouTube can be gauged from the fact that more than six billion hours of YouTube videos are viewed every month. This translates to nearly an hour for every human being on earth, and 50 percent more last year. Each minute a hundred hours of video content is uploaded on YouTube. As per Nielsen figures, YouTube reaches more people in the age group of 18 to 34 in the United States than any cable … Continue reading “Add YouTube Marketing Power to your Medical Practice”
September 18th, 2013 | Social Media Networking
Facebook has just released official data that out of its 128 million daily users in the United States, 101 million or nearly 80 percent access it via mobile devices. Facebook said in a statement that it is releasing country-wise official figures to help “brands and businesses think differently about how people engage with Facebook, especially on mobile.” Facebook officials say that it is no longer sufficient for a business to feel good about how many people are connected on its Facebook page. That is an old way of looking at social media. Instead, the focus of businesses should shift towards … Continue reading “Is Your Healthcare Website Reaching Out to Facebook Mobile Users?”
August 26th, 2013 | Social Media Networking
As the second largest search engine after Google, YouTube enjoys 1 billion (and rising) unique user visits each month. In addition to being one of the most popular social media platforms, YouTube has also been instrumental in the rise of the visual web. As the number of potential patients who use the Internet to look for health related information increases, medical and dental practices need to start focusing on how best they can implement and reap the benefits of this powerful marketing tool. Here are 3 easy ways through which practices can optimize the reach of their YouTube channel – … Continue reading “3 Tips Practices can use for Succeeding on YouTube”
July 25th, 2013 | Social Media Networking
Twitter is one of the most popular micro-blogging tools available to the ever-expanding and evolving online community. Providing an excellent platform for communication, Twitter has made it possible for thousands of businesses to reach out to and connect with a potential pool of prospects. To give you a hint of the marketing potential of this new age social media tool; revenue generated by Twitter is expected to reach 540 million by 2014. 4 Easy Ways to Use Twitter to Market your Medical or Dental Practice Online Increase Practice Visibility – Even if you have an active and attractive medical or … Continue reading “4 Ways Twitter can Drive Online Marketing for your Medical Practice”
May 17th, 2013 | Social Media Networking
One of the easiest ways in which medical practices can reach out to a target demographic is via Facebook ads. Since a staggering 93% of adults in the United States use this popular social media platform, by creating a strategic campaign on Facebook you can catch the attention of potential patients within your target demographic. Although businesses have been using Google Adwords for a long time, and quite successfully at that, the ads are based on keyword searches within a specific geographic area. Facebook ads on the other hand allow users to create targeted ads that are based on a … Continue reading “How Facebook Ads can Connect you with Potential Patients”
May 14th, 2013 | Social Media Networking
It’s a well documented fact that social media platforms such as Facebook and Twitter have revolutionized the marketing landscape for large businesses, SMBs and now even medical and dental practices. Vibrant as it is, the social networking domain is in a state of constant change, which ironically is one of its biggest selling points. Joining the long line of social media marketing options available to medical and dental practices is Pinterest. With its “out of the box” marketing capabilities, this unique photo sharing social medium is all set to drive social media marketing strategies. What is Pinterest? One of the … Continue reading ““Pin” Your Medical Practice on the Virtual Bulletin Board with Pinterest”
March 14th, 2013 | Social Media Networking
Social network marketing is all about being personalized and thoughtful. A number of doctors and dentists like to hand over their social media accounts to their staff or outside professionals. There is no harm in delegating or outsourcing your medical or dental marketing activities on social media, but it is crucial to stay in touch with how the social interactions are taking place. Small personal gestures on social media can make a big difference to how your local potential patients on various social networks perceive your practice. The focus of your online social interactions must be to build relationships with … Continue reading “Social Marketing for your Medical Practice with a Personal Touch”
November 23rd, 2012 | Social Media Networking
A large number of doctors now believe that medical web marketing is important to promote their practice, but a majority of them still do not hold the same strong opinion about the power of social networking. It is time for all doctors and dentists to realize that medical internet marketing can no longer afford to be disjointed from promotions on social media. Here are five social networking facts that every doctor should know. These facts drive home the point that doctors web marketing and social networking must go hand in hand. 1. Your Patients are Active on Social Networks For … Continue reading “Medical Web: 5 Social Networking Facts Every Doctor Should Know”
November 22nd, 2012 | Social Media Networking
Medical marketing is all about putting your patients first and achieving total patient satisfaction in every possible way. The more you know about patients, the easier it gets to tailor your marketing efforts in ways that appeal to them the most. Doctors’ web marketing approach should aim at taking the doctor patient relationship to the next level, and establish an emotional connect with the patients. In a competitive medical market, it becomes important to reach out to the patients in a personalized way to gain their attention and interest. Social networking is one of the best and most affordable tools … Continue reading “Medical Marketing: Step Up Social Networking this Christmas!”
November 2nd, 2012 | Social Media Networking
The best time to maximize the impact of your healthcare web marketing efforts is the holiday season. Your medical market potential is at its peak during this time. With innovative medical communications and SEO strategies, you can reach out to many more patients in your local area and prompt them to consider your medical or dental services during this period. Create a special holiday newsletter for your existing and past patients, and establish caring and thoughtful medical communications with them online. Consider making special offers and discounted package deals for various medical or dental services exclusively for the holidays. Patients … Continue reading “Medical Internet Marketing Strategies for the Holiday Season”
