September 17th, 2012 | Social Media Networking
Doctors are facing a unique dilemma about whether to engage with patients via social media networks. It is difficult to determine the ethical boundaries and how much engagement is over-engagement that should be avoided. Existing and potential patients love the idea of getting an opportunity to interact directly with the doctor or dentist. From the doctor’s point of view, it is a highly efficient way to build relationships and improve communication with patients. However, several challenges remain to be resolved in this scenario that appears to be “win-win” at the surface. Doctors and dentists are concerned and sometimes over-cautious about … Continue reading “Should Doctors Engage with Patients on Facebook?”
September 17th, 2012 | Social Media Networking
Medical SEO experts can take a cue from the current global trends in social media networking, which has begun to play an integral part in the lives of many people. The total number of social media users in 2012 is estimated to rise by 19.2 percent over the total number in 2011, translating into 1.43 billion active users of social networks in 2012. This is a compelling fact that no health SEO and marketing expert can afford to ignore. Naysayers have been predicting a saturation point for social networks for quite some time, but that point does not appear to … Continue reading “Medical SEO: Global Trends in Social Media Usage”
September 16th, 2012 | Social Media Networking
A recent survey from the respected PwC Health Research Institute shatters the myth that patients may hesitate about searching and sharing health information over the Internet due to privacy concerns and doubts over the accuracy of online media. Experts engaged in doctor and dentist marketing activities can take heart from the findings of the report that reveal a growing trend among patients to rely on the Internet to search and share health related information. More than a third of American Internet users are accessing social networks such as Facebook, Twitter and YouTube to look for health information, discussing their symptoms, … Continue reading “Doctor Marketing: More People Using Social Media for Health Info”
September 16th, 2012 | Social Media Networking
A recent comScore report on social media marketing provides useful tips for dental marketing experts who are trying to leverage the power of Facebook to improve their search engine rankings. The report suggests that a growing number of businesses and professionals are developing their Facebook page as their most important brand promoter. The interesting part is that for many of the professionals and businesses making efforts on building a successful Facebook page, the monthly traffic received on the page far exceeds the traffic received on their website. Although Facebook is still not the primary tool of brand engagement for most … Continue reading “How Facebook can Promote Dental SEO and Marketing Efforts?”
September 16th, 2012 | Social Media Networking
Online marketing for dentists is fraught with challenges. Considering the stiff market competition and a growing awareness among practising dentists to use the power of dental SEO to promote their websites, it is not easy to achieve marketing success. In this scenario, it becomes critical to follow the current search engine marketing trends and follow the direction that Google is taking in its quest to give top rankings to most deserving websites. Social media networking has emerged as a major force that dental marketing experts cannot afford to ignore any longer. Facebook, in particular, has not only become an extremely … Continue reading “Online Dental Marketing: Integrate your Homepage with Facebook”
