What do multimedia, smart technology, YouTube, and 4G have in common? Simple, they have each contributed to the rise of the visual web. Humans are visual thinkers; in fact we are genetically programmed to process visual information faster. Information sharing and processing today is extremely visual-based and this has impacted both buying and selling trends across industries.

Visual Format is Headlining Content Marketing
Consumption of information and content has changed drastically. Clients today make a beeline for visual platforms such as YouTube, Pinterest, and Slideshare to look for information about veterinary practices and various aspects of pet health care. What this means is visual content such as Infographics, videos, slideshare presentations and other visual assets are in great demand. This means veterinary practices will need to make these visual assets a major part of their overall integrated content marketing strategy. Keep in mind that content presented in a visual format can earn you 10-15 times more views than text-based content.

Visual Content drives Client Engagement
With the rise of the visual web, the one thing that became clear to marketers was that the key to increasing user engagement is via the use of relevant and quality-based visual items such as Infographics, images, and videos. Brands in-fact experienced 65% increase in user engagement in the very first month of introducing Facebook timeline. Furthermore, visuals have the potential to drive conversations which can lead to greater client engagement for veterinary practices.

Repurpose you Content
Constantly creating fresh and new content can be a challenge even for the best of marketers. Repurposing the content that you already have can solve this problem to a substantial extent. Look at your veterinary practice website and find content which can be given a visual interpretation or makeover. There is always an infographic or video to be made from an article or blog post!

Visual Content is more Sharable
Social sharing largely includes the sharing of visual images as opposed to copy messages for brands. Take minute to Google viewer stats about visual platforms such as Vine, Facebook, Pinterest, Instagram, YouTube and you will understand why you need to deliver visual content. When visual meets social, the effects can be explosive and truly gratifying in terms of SEO value. If you can create informative items that are visually-pleasing and deliver it along with the necessary copy, the chances of your content getting exposed to new markets and bigger audience segments goes up drastically.

Visual Content can evoke an Emotional Response
One of the biggest selling points of visual content is that it has the potential to evoke an emotional response from your target audience. This works brilliantly for veterinary marketing; share a story, get your clients to talk about their experiences in a video, or even create funny and cute pet videos and it is bound to strike a chord in the hearts of your target audience. An emotional response has a higher chance of leading to an action from the viewer.