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Services Offered

Ekwa Marketing exists to help medical professionals who know where they want to go, get there! How do we do it? Through the detailed planning and precise execution of a proven set of innovative marketing solutions.

Overview

Ekwa's Purpose

Helping doctors who know where they want to go get there.

Ekwa's Mission

Growing the confidence of patients in the dentist's practice.

Ekwa's Commitment

To stay the course through the doctor's growth journey -- beginning with a 3-year growth conversation.

Custom Website Design and Launch

Website Review

An objective evaluation of your current site performance on the following parameters:

  • Design
  • Navigation
  • Content quality
  • SEO and search rankings
  • Mobile Responsiveness
  • Social shareability

Custom Website Design

  • Unique and original design
  • Enhancing brand image
  • Defining brand values and why patients admire it
  • Seamless navigation for users
  • Optimal fit for images, videos, graphics
  • Integrated with social media
  • Responsive to all mobile devices

Keyword Planning

  • Research for keywords of current relevance
  • Localized keywords for local targeting
  • Keyword optimization in sync with site content
  • Updating keywords according to search trends

Mobile Responsive Design

  • Completely responsive/adaptive design to all screen sizes
  • Show most relevant content on mobile devices
  • Easy navigation
  • Efficient site download
  • Optimized for search engines

Content Development

  • Creation of informative, relevant, appealing content
  • Satisfying queries of Google search users
  • Localized and keyword optimized
  • Continually updated, dynamic content
  • Screening for duplicacy and plagiarism
  • Factual accuracy and compliance

Effective Call-to-Action

  • Prominent visibility of contact numbers
  • Options for comments, feedback, social sharing
  • Online Appointment Requests

Website Launch

  • Invest 200 hours (at no additional cost to client) in website set-up and launch
  • Layers of quality verification and checks
  • Sitemap submission and indexing with search engines
  • Final site review with client
  • Going live
  • Announcing the new site launch to all contacts

Search Engine Optimization

SEO Strategy

  • Strict compliance with Google Webmaster Guidelines
  • Focus on content quality and reader engagement
  • Invest in internal and external SEO innovation
  • Build local search rankings and drive local traffic

Competitor Research

  • Google works based on artificial intelligence (Google RankBrain)
  • Pick keywords that are best based on client's focus on Google analytics
  • Reverse-engineer the webpage that is ranking well for specific keywords.
  • Invest SEO hours smartly to grow specific keyword rankings

External SEO

  • Generate high quality inbound links
  • Social bookmarks - via Reddit, Stumbleupon, Delicious
  • Blogs, articles, and guest columns
  • Google Places and Google Maps - Location marketing
  • Invest SEO hours wisely to continue to grow SEO rankings and overall results

Articles for seo - written in your style.

NAP Consistency

  • Ensuring accurate name, address, phone numbers (NAP) across the web
  • Accurate website address and links across the web
  • Reviewing and fixing NAP periodically on business listings

Articles for seo - written in your style.

Marketing is Growing Confidence

Social Proof Grows Confidence

Familiarity and Liking Grows Confidence

  • Humanize the dentist and the team with continual updates to the Dentist Page, Team Page and social media.
  • DCA.tv branded 90 second videos to grow confidence in dentist placed on the right pages and Facebook. Also if required on your YouTube Page

Consistency Grows Confidence

  • Consistent SEO efforts to help more and more patients notice the practice and dentist for more and more relevant keywords.
  • Consistent and engaging social media posts to stay on top-of-the-mind with existing and new patients.
  • Call Tracking that allows practices the capability to ensure the phone experience is consistent.

Trust Transfer Grows Confidence

Proven tools and techniques to transfer trust (in the dentist and the practice) from patients to their friends and family via Social Media

Continual Improvement

Quarterly Client Meetings

Quarterly meetings between the client and Ekwa's Growth Facilitators are scheduled to review current marketing strategy and progress, discuss new plans and priorities, introduce new tools and techniques, set new goals and direction, and maintain open communication.

Call Tracking

  • Set up a comprehensive Call Tracking system for the client's office
  • Track every call - both answered and unanswered
  • Be notified when a call is not answered
  • Dramatically improve quality of engagement with callers
  • Enable mobile texting for further engagement
  • Automatic Call Categorization to save time on which calls to listen to and get a better handle on ROI
  • Ekwa handles tens of thousands of calls per month for clients - and growing

Website and SEO Updates

Continually update website, and external seo to match Google's changing standards with the help of Google analytics and Google webmaster tools.

Continual Monitoring and Improvement

  • Social media monitoring
  • Using Google Alerts, Google Analytics and other tools

Ekwa's Commitment

To stay the course through the dentist's growth journey - continuing to have 3-year growth conversations calibrate marketing strategy to meet dentists changing needs.

Hosting & Paid Marketing

Website Hosting

Professional and reliable, world-class web hosting services.

Email Hosting

Professional and reliable, world-class email hosting services.

Lear More

PPC   Retargeting

Pay-Per-Click (PPC) Advertising on Google, and Retargeting Ad Program on Google. (This is an optional service which will be charged extra. Every other service is cost-inclusive for VIP clients.)

Ekwa Innovations

Overview

Ekwa Marketing is always innovating. As a company, Ekwa stays on top of Google best practices and listens to the pains of our clients in order to assess and create solutions to our client's greatest needs. The items in this list are exclusive applications and software created by Ekwa's Innovation Team, and are available to you only through Ekwa Marketing.

New products / innovations

Constant innovation is the big differentiator of Ekwa. We continuously add value to the client's marketing campaign with cutting-edge products and tools developed with our robust in-house R D...

 

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