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AUGUST Newsletter 2016
M. O. N. E. Y. ! Why you need it
By Dr. Steve Kornfeld, DVM, CPCC

Of course, money is one representation of success. "Money makes the world go around,” the saying goes. But that is not what we are talking about at all. What we mean is that what you need to do in order to be successful in practice is:

M= Marketing
O= Outstanding service and value to clients
N = eNgaged staff
E = Enthusiasm
Y = Why
! = Do things systematically

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Connected Technology is Changing Digital Marketing
By Naren Arulrajah

Digital marketing technology has become aggressive, adventurous and increasingly connected. Active sharing of information and omni-channel customer experiences are the big changes that connected technology brings to digital marketing. Veterinary industry has historically been slow to adopt digital technology. However, this also means that veterinary brands are in a stronger position to introduce new capabilities and technologies with greater speed and agility within their marketing system. The result can be seamless, connected, and highly immersive communication between veterinary brands and their clients which in turn can lead to improved animal care. Read more
Visual Resource
Vets Love VetTrack!
VetTrack is an effective Call Tracking feature for the Successful Veterinary Practice - it is a done-for-you call tracking system for veterinarians looking to book more clients and increase the advertising ROI via the telephone. Learn more

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