By Dr. Steve Kornfeld, DVM, CPCC

The perception of marketing in the veterinary profession has traditionally been associated with selling. And, the thought of selling something, a service or a product, has long been considered unprofessional and unethical.

However, if you think about it, everything you do every single day is marketing – from the way your practice looks and feels, to the smells and sounds it projects, to the way your team conducts itself and to the way you communicate with your clients. Disregarding this fact puts you at a disadvantage in creating the right perception among pet owners. Read more

By Naren Arulrajah with Vikas Vij

The visual aspects of your veterinary website potentially may hold greater influence on a new visitor to your site than the written content. It is not just about grabbing the attention or arousing the curiosity of a visitor. It is more about impacting their thought processes favorably and getting them to take desirable action.

Directing Attention

The average online visitor is used to the idea of seeing very effective visuals, and if your website does not offer them the same visual experience, it can impair their engagement with your site more than anything else. A picture or a video can say more than a thousand words, and it can help the site visitor understand your core message far more effectively. Read more

Let's talk about YouTube!

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VetTrack is an effective Call Tracking feature for the Successful Veterinary Practice - it is a done-for-you call tracking system for veterinarians looking to book more clients and increase the advertising ROI via the telephone. Learn more