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| NOVEMBER Newsletter 2016 | ||||||
| Get Quality Clients | ||||||
By Dr. Steve Kornfeld, DVM, CPCC www.vmartec.com Who needs quality clients? We all do. It’s a fact that your top 30% clients give you around 70% of your business. These clients require less time on average to deal with and give you a higher compliance rate. In addition, quality clients are more likely to refer to you more quality clients. So wouldn’t it be great if 50% of your clients were quality clients? Why is it crucial to your success to have many more quality clients? Consider this: the average pet lives 13-15 years. The average client has 1.5 pets. Average clients visit your practice 1.5 times a year for cats and 2.2 times a year for dogs. Average clients stay with one practice between 5-8 years. The compliance rate among average clients is 25%. Read more |
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| The Importance of Customer Testimonials for Veterinary Practices | ||||||
By Naren Arulrajah www.ekwa.com Word-of-mouth recommendations play a pivotal role in connecting your veterinary brand with potential customers. What your customers say about your brand experience can help drive new customers to your door for the simple reason that "people trust what other people have to say about a brand." If what potential customers hear or read about a brand is good, chances are they will be more willing to place their trust in that brand. Even in a Google search, reviews are one of the first things that customers read or explore. This is also the reason why Google has been pushing brands to collect positive brand reviews. Read more |
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| Special Offer | ||||||
How to acquire and use Patient Testimonials Patient testimonials ARE the most powerful tool a doctor has in their marketing arsenal. Testimonials can be used both internally (in office) and externally (online) in advertising and through social media and review sites like Facebook and Google+. Patient testimonials add strength and legitimacy to your online presence and ease the fear of new patients, move potential patients to action and improve a doctor’s overall reputation. Simply put- a patient's testimonial is your practice's recruiter. Click here to learn more |
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| Visual Resource | ||||||
 Customer Testimonials - What they can do for your Veterinarian Practice |
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| Vets Love VetTrack! | ||||||
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VetTrack is an effective Call Tracking feature for the Successful Veterinary Practice - it is a done-for-you call tracking system for veterinarians looking to book more clients and increase the advertising ROI via the telephone. Learn more View sample report |
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