Pinterest is one of the fastest growing social media platforms today. As the visual-based social media darling, Pinterest provides businesses with every opportunity to drive their social marketing strategies via the use of interesting and inspiring images and links. 70 million active users and growing, this social media platform is now considered as a vital aspect of social marketing plans and slides in right next to the 3 big guns of the social sphere – Facebook, YouTube, and Twitter

There are three main reasons why Pinterest works so beautifully as a marketing tool; first it directs referral traffic, second, it provides higher number of quality leads, and third, it boosts sales.