Before you go ahead with your pinning initiatives, find out what pinners really want. Take a look at your web analytics to see what will work best. Better still; speak to your target audience directly so you can customize your boards to meet their expectations.

To start your collection, start with a few boards first. The idea is to create inspiring and attractive boards replete with beautiful images and educative links that will first draw your audience in and then keep them coming back for more.

Instead of using your boards to display only your products and services, base your boards on ideas, people, places, that display what your brand is all about.

Your boards should serve as creative windows that reflect your business personality. Unique and original ideas and concepts can have your audience hooked and serve to differentiate your business from your competitors.

There is just one way to grow your community; start sharing and actively promote your Pinterest profile. You can also use your website to share what you’re pinning.