Content and design decisions can have a greater impact on the way your veterinary website performs. You would be surprised at how small and often “inconsequential” (or so you thought) changes can lead to better site conversion and help in attracting a steady flow of site visitors. A poor website layout and low-quality content are among the few things that can lead to your veterinary practice website to suffer from high bounce rates or worse still, no traffic at all. Here are 3 things that can improve the effectiveness of your veterinary practice website.

Content is King – Sure enough as long as it is not excessively long or boring and just plain hard to find. Information is the reason why clients come to your veterinary practice website. Give it to them in a way which will keep them coming back for more. This is one aspect of content creation that cannot be stressed up on too much! Easy-to-read, educative, accurate, and concise information is the key to high quality content. If you want to provide your clients with comprehensive information on your services and products, simply create separate pages instead of cramming too much on the home page.

Use Pictures and Images to add personality – A couple of stock images sure can look good on your veterinary practice website. However, pictures of real people including pictures of your staff, the doctors, and nurses, pictures and images of your products and services (if possible), and pictures of your clinic are what clients want to see. They want to see the people behind the website; so go ahead and show them. Not only does it add personality to your veterinary practice website, but it gives clients a feel of who they are going to be dealing with.

Use your Ad Platform Judiciously – Ads definitely are an excellent means of generating revenue from your veterinary practice website. However, if you are not careful about how they are used, it can give your website a spammy feel and even drive clients away. Ads that eat up more space than your content are an absolute no. Remember, although advertisements do help in generating revenue, the end goal is to attract a new client and keep him coming back for more by providing him excellent service value.