According to the data released by Stanford Persuasive Technology Lab, 46.1 percent of people believe that a website’s design is the topmost consideration in assessing the credibility of a company. To promote your medical practice online, the website design will always play a critical role. If you are looking at the possibility of redesigning your medical or dental website to draw more power for your online medical marketing strategy, you ought to consider three key areas.

Do Your Research Thoroughly

To create a results-oriented website, make sure that you know the average profile of your potential patients in your local area. The redesigning exercise, functionality and SEO aspects of your medical or dental practice site must be backed by thorough research. This includes community mapping, market research and a detailed, localized keyword research.

Evaluate what types of topic areas are more popular and what really works for your site and what does not. Make sure the pages that rank well and produce the maximum number of responses and queries are accorded prime locations on your site. Use proven ideas and techniques to redesign your site with a fresh, innovative look.

Site Navigability

When re-designing your medical website, pay special attention to how easily one can navigate through it. Navigability should be convenient not only for your site visitors, but also for the search engine crawlers that will rank your website in search results.

Make your URL structure as brief as possible with less use of complex characters. The re-design provide with an opportunity to reshuffle your complete URL structure and do away with any defunct URLs or trim the complicated ones as far as possible. An effective site map should also be a part of your website to ensure easy navigation for all.

Content Placement

Content quality is the most crucial part of your entire online medical marketing campaign. But content placement is also a vital issue that must be addressed when you are ready to re-design your medical site. Most relevant and current content should have the highest visibility on your site. Content quality combined with effective placement will go a long way in determining the extent of marketing success your website achieves ultimately.

For instance, if you have a blog on your website with regularly updated content, make sure that the new or latest additions to the content are displayed prominently. Similarly, any content of yours that is published in external media in the form of a column or guest post should be highlighted on your website.