A high website ranking is one of the most important tenets of online marketing. What it means is simply this – does you veterinary practice website show up among the top results in a local search over the net.

How is ranking high in a Google search relevant to Veterinarians?

In wake of the Internet revolution, an increasing number of pet owners today look for everything from a veterinary clinic, to pet trends, pet health care among other things over the Internet. And unless your veterinary practice website ranks high in a local search, chances are they will never get to visit your website and you will miss out on opportunities to reach out to potential clients.

How do you ensure your practice tops the charts?

Google employs a number of methods while determining which pages should be displayed first in search results. Optimizing your veterinary practice website for search engines is an important criteria and the best way to get a higher ranking in your local area. Consider the following –

Publishing original and high-quality content

Posting education articles and relevant content is important for two reasons – First Google loves high-quality content and gives prominence to websites with new content in search results; second because clients are looking for answers and by posting relevant articles you will become a local expert on Google in the eyes of your clients.

Make Social Media a Priority

Google tracks your moves online; it knows your friends and followers and whether or not you are posting on social media. Without an active social media presence clients will simply find it difficult to interact with you and this eventually will lead to a low website ranking in local searches.

Use Keywords to Generate Targeted-traffic

Keywords and keyword phrases are words or a combination of words that people type into a search box while looking for information. Identify and use appropriate keywords in your website to attract more qualified traffic. By using keywords that are most frequently searched, you can increase the number of visitors to your veterinary practice website.

Quality Links = More Value = Higher Ranking

When relevant and important sites link their website to yours, they are in effect endorsing the content on your veterinary practice website. Google views these links as validation that you are indeed publishing content that is worthy of attention. The best links for your veterinary practice website are one way links from relevant websites or local websites that Google values.