Twitter is one of the most popular micro-blogging social sites today. As with all social sites, the major benefits of Twitter include improved search rankings and greater online success. Veterinary practices can use this site to share educational content while also enjoying real-time engagement with clients. Using Twitter, veterinary practices can share the latest news via a quick snapshot message; not only does this speed up information sharing, but it can also be a great way to encourage thought-provoking conversations. Here are our top 5 hot tips on using Twitter to work up a client engagement storm.

Keep an eye on the leads – Keep a track of the trending topics as they are an excellent source for gaining fresh insight on how to expand your own following. It also allows you gain a better understanding of what people are looking for and how your competitors are performing. Tweaking some of the leading tweets can sometimes work in your favor as a follower might just decide to convert to your practice.

Ditch the Sales Pitch – Twitter is far more expansive than a mere selling tool; veterinary practices can use Twitter to increase client loyalty and to provide them with valuable information. The era of “simply sales” is over! Clients don’t want their feeds full of promotions; instead focus on building a brand reputation as a “go-to- resource.”

Short is how they like it – No one disputes the importance of posting inks and content in veterinary marketing; however, the one thing Twitter is known for is brevity. Shorten your links using a redirect service. Keep in mind that Twitter automatically shortens lengthy links via it’s built in T.CO shortner. So yes, keeping it short works to your advantage when it comes to Twitter.

Ask Questions and be a Resource – One of the best ways of showing that you value the opinion of your followers is by asking them questions. This not only is excellent for encouraging conversations, but this action can deliver greater scope for client engagement. Now if you want to build a reputation over Twitter, the fastest and most effective way is by sharing relevant, interesting, and quality content.

Visuals can work magic – Pictures are an excellent idea over any social media platform; Twitter is no different! The site displays images in timelines now so why not use it to your advantage? If you can attach an image to any tweet, this will help in giving both visibility and engagement a massive boost while also boosting Google ranking for your veterinary practice website.