One of the biggest areas of worry for veterinarians is that their practices’ reviews are NOT showing up in Google. What can further compound this issue is when a veterinary practice is hit with negative reviews. An increasing number of clients today read online reviews before deciding whether or not they want to consult with a veterinary practice of their choice. So the burning question is this – what can a veterinary practice do to boost its practice image?

2 Easy ways Positive Reviews can boost your Veterinary Search Results

Start by registering your veterinary practice website in top review sites such as Yahoo Local, Yelp, and VetRatingz.com; register your practice in Google+ and ask your clients to post reviews. A Google Places listing is an essential step in enhancing your veterinary practice visibility. Remember, Google will obviously favor its own sits first in search results, and since Google is a premier search engine and it includes about 30% of the search results. This is why getting client reviews on Google+ is so critical. The only thing to keep in mind while registering your practice on these sites is to ensure that you fill out all the fields with a positive description of veterinary practice. Also, use local search words “veterinarians in [the area that you practice in]” so search engines can easily find you.

The second step is really very obvious, yet surprisingly most veterinarians shy away from it – Ask for reviews! You will be surprised at the number of positive reviews you can receive if only you take the time out to ask your clients.  Here are 3 easy tips for making it easy for clients to leave positive reviews –

Tip 1 – Include all the top review sites on the receipts and ask your clients to leave a review

Tip 2 – List out top review sites on the back of your business cards and while handing them out ask you clients to post a review

Tip 3 – Print out attractive review sheets with something like – “Happy with our care? Please take a moment to post a review,” and get your staff to hand them out to clients who are waiting for you to process their paperwork or payment.