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Can Google Hangouts On Air (HOA) Support your Plastic Surgery Marketing Online?

December 16th, 2013 | Search Engine Optimization
Can Google Hangouts On Air (HOA) Support your Plastic Surgery Marketing Online?

According to a joint study by comScore and Nielson, 85 percent of the U.S. Internet users watch videos online. Maximum video viewership exists in the age group of 25 to 34. Search engines are also acutely aware of this phenomenal shift in favor of online video based content. Therefore, to make sure that your plastic surgery website ranks high on Google and other search engines for relevant keywords, effective use of video based content can help significantly.

Do search engines really attach more value to videos?

Search engines go by what the search engine users need and demand. With more than 100 hours of video content uploaded to YouTube every minute, there is no denying the growing power of videos in online marketing. Some research studies have showed that a YouTube video is 53 times likelier to show up in online search results when compared to textual content.

What kind of video content is more popular online?

Internet users are, in large part, looking for interactive video content. This is where many plastic surgery online marketing experts make a mistake by promoting content that is static and does not involve the audiences in any way. That kind content does not receive the expected response in most cases. Google has come out with an innovation called Hangouts on Air (HOA) to address this limitation of online videos.

What exactly is Google Hangouts on Air?

“Hangouts on Air (HOA)” from Google enables a user to connect with up to 10 individuals on a live webcast that is going out to an unlimited audience. When the HOA is completely, it gets saved on its own as a draft in the user’s YouTube account. The user can then edit it as necessary and publish and share it with the rest of the world.

How can HOA help market a plastic surgery practice?

All kinds of businesses and services, including your plastic surgery practice can benefit from HOA. This technology essentially allows your practice to come face to face with potential patient in an online video environment. After that, it is up to yours and your marketing team’s creativity to utilize this facility to generate engaging, informative and compelling video content for the website and YouTube channel of your plastic surgery practice. You can organize Q&A sessions, for instance, with your patients, or discuss a new plastic surgery technique or procedure through HOA and create a powerful interactive video that can be used later.

Do you have any questions or doubts regarding incorporating marketing into your practice? Fill the form below and our team will get back to you with answers!
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