According the Internet marketing agency, IMFORZA, 93 percent of all online experiences begin with a search engine. This single fact underscores the significance of SEO for any business or professional, including dental services. To provide effective leverage to your dental SEO campaign, you can make use of Google Webmaster Tools.

What are Google Webmaster Tools?

As the name suggests, Google’s Webmaster Tools are the official website development, management and marketing tactics provided by Google to the webmasters and website marketers. They are critically important to any serious SEO endeavor, considering Google controls the lion’s share of the search engine market.

How can these tools benefit in website promotion?

Google Webmaster Tools are designed to help you view your dental website as Google views it. The set of tools provide you with insightful information on which pages on your site have been indexed by Google, which are the keywords on your site that are more popular, and what kind of links are leading to your site, apart from several other details. Websites are that active in Google Webmaster Tools have a better chance of getting properly indexed and ranking high in search results.

How to set up a website on Webmaster Tools?

It is simple to get started with Google Webmaster Tools. You can sign up for an account and then login to the dashboard, from where you can add your website. Verification will be required for your domain, which can be done easily through a pop-up process that requires two or three simple steps.

What can I learn from the Webmaster metrics?

The Webmaster Tools will provide you with a host of data and metrics about your dental website. You can analyze that data in multiple ways, and the results will help you plan for your next steps in your SEO process. The Search Queries section will provide you with information on keywords as well as traffic to your website.

How are these tools different from Google Analytics?

Google Webmaster Tools provide you with an entirely different and more comprehensive view of your website. While Google Analytics primarily tells you about the breakdown of traffic that your website is receiving, the Webmaster Tools demonstrate the traffic potential through impressions and website rankings across Google search results as well. These tools also help you refine your page ranking strategy by identifying the keywords that you are ranking for on each page.