Google and other leading search engines have worked aggressively over the last two years to improve the search experience for users. Google algorithmic updates such as Panda and Penguin have resulted in sweeping changes that influence how medical website owners, administrators and SEO managers must run a website. Content is king more than ever before, and SEO for the sake of SEO is rapidly on its way out.

Darwin’s theory of evolution stated that any species that fails to adapt to the changes in the external environment gradually goes extinct. The same is true of in the increasingly competitive world of Internet as well, where only the fittest and the most adaptable websites shall survive. It is crucial in this ever-changing online search environment to get rid of the old SEO schools of thought, and pave way for a more enriching Internet experience for the users.

Raise the Bar on Writing Quality

Develop powerful and totally original content for your website from a medical marketing point of view, so that readers receive completely unique value each time they visit the site. The content must be very current and relevant to your target readers. Search engines will love it when your website answers the search queries of their users most effectively.

If the readers find your content compelling enough, they will visit your site repeatedly, will engage with you by providing their comments and responses, and will talk about your website over the social networks and Internet forums. That is what will lead to an improvement in your page rankings with search engines on a sustainable basis.

High Quality Link Building

It is no longer wise to write poor quality articles with rehashed or stale content and submit them to incompetent websites and article directories that publish them gladly. Low quality link building in this manner is not likely to cut ice with the top search engines anymore. Instead of focusing on quantity, it is time to make a paradigm shift to quality.

Create exceptional quality articles for highly respected websites and blogs that are extremely discerning in the kind of content they allow for publication. Be paranoid about providing great value to the readers. Create content that addresses the search queries of the search engine users, rather than creating content for the search engines with an eye on Doctor SEO and page rankings.