Clearing Copyscape with rehashed content from other websites is not the way to build a strong online reputation and top page rankings for your medical website. Managing to avoid plagiarizing of content is not good enough for Google, according to Google’s SEO man, Matt Cutts. Google is increasingly emphasizing on differentiated content while assigning rankings to websites.

Health marketing online experts need to take note that old SEO techniques such as article spinning are an absolute no-no in the current search engine environment where originality and uniqueness of the content are the key factors that eventually influence page rankings. Low quality or repetitive content puts off the readers who are looking for fresh, new and completely unique health related information from a healthcare website.

Matt Cutts repeatedly stresses upon the fact that truly unique content that provides real value to the readers is what Google is looking for. Medical sites that contain content which is very similar to other sites, and bring no new value on the table, cannot expect to rank very high with Google any longer. Health marketing and SEO managers should note that Google continually seeks to show only those sites in its top search results that offer users content that is totally differentiated from each other.

First-hand knowledge, personal experiences, original images and videos, and other completely fresh elements in a website are what a healthcare marketing and SEO expert should aim for. Importantly enough, Matt Cutts has made it officially clear that Google does not discriminate between top brands and smaller entrepreneurs and professionals with smaller websites. It judges a website purely on the basis of the value addition that it brings to the table for Google’s searchers.   Google, according to Cutts, believes that the Internet is a great leveller, and provides unprecedented opportunities to professionals and small businesses to build their own online reputation, which can sometimes be potentially stronger than that of many top brands with huge publicity budgets. Health marketing experts need to understand that money power is not what drives the Internet, but the ability to provide great value to the target readers is what makes the ultimate difference between online winners and losers.