If the Internet is an ocean of information, then search engines are the virtual bridges which connect people to their desired information destination. Pet owners are more likely to search for veterinary practices online than they are to doing an actually physical search even within their own local neighborhoods. A search over the Internet for a veterinary practice is as simple as going to a search engine and typing in – veterinarian and name of the town they are located in.

A search such as this however, can pull up results for a large number of veterinary practice websites. So how can you ensure that your website gets listed among the top search results?

Marketing over the Internet comes with two big advantages – it can be cost-effective and has extensive potential for connecting clients to your veterinary practice website. Among the various options that you can employ is online video.

Online Video Trends

Online videos can be an effective client engagement tactic within your marketing strategy. Whether the video aims to create awareness among pet owners or to drive business goals, the only key consideration is to create and interesting media for your target audience.  The following online video trends clearly outline the growing importance of online videos –

•    Pet owners and animal lovers absolutely love animal videos
•    Currently, online videos account for 51% of all Internet traffic. This figure is set to reach 90% by 2015
•    4 billion videos are served by YouTube on a daily basis
•    In a front-page Google result, videos rank higher and they have 41% higher click through rate when compared to text results
•    Videos encourage buying trends among viewers with a 85% conversion rate
•    When it comes to social media platforms such as Facebook, posts with videos have a higher engagement rate as opposed to posts which feature text or links
•    U.S video spending is expected to hit $7.11 billion by 2015

Using Online Videos to reach out to Potential Clients

Veterinary practices stand to gain tremendously by way of marketing gains with online videos. If a potential client is evaluating whether or not your veterinary practice is the right choice for his or her pet, an online video can very well help them make that decision. Your veterinary practice video can be a great way to show your clients what your practice offers, and it can be a platform to display your approach to pet care. Including a few “happy clients” testimonials is another crowd puller as potential clients constantly look for this kind of validation. Your online video can also help you establish your expertise in pet care as clients often come to veterinarians with a host of common concerns and queries. You can use your video to address these concerns and queries and offer clients tips and suggestions on improving care for their pets.