A wide range of businesses and professionals have begun adapting their online marketing strategies to include Google Hangout on Air. This unique marketing tool has quickly gained popularity because of its high impact value and a user friendly format. From the perspective of dentist marketing and any other medical profession marketing, Hangouts on Air can help promote the marketing message effectively to potential patients in the local area.

Consistency of purpose and focused effort are necessary to gain the best possible dentist marketing dividend from this technology. For example, dental practices can create a “web show” on a weekly, monthly or quarterly basis. Once the program is developed, the marketers must remain committed to it for a reasonably long period of time in order to win over a loyal following. The content of such web show must be consistent with the areas in which the practice specializes.

Value added benefits can be provided to such sections of the audience in Hangouts on Air that display commitment and loyalty as viewers. Privileged or exclusive content can be created for them from time to time, or special discounts or rebates from the practice may be offered to them occasionally. Google Hangout for dental marketing provides the facility for exclusive content sharing where the video can be marked as unlisted once the Hangout on Air broadcast is over. This exclusive content can then be shared with the participative members who register to watch the video online.

Hangout on Air also provides innovative applications such as the Hangout Toolbox, which enable screen promotion of the practice during the live feed or video play. With the Hangout Toolbox, the dental practices can manage the bottom third portion of the screen where the name of the dentist, the practice location, website address and any marketing call to action may be included. This can be used as an effective branding exercise to promote the practice to the target audience.