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How Social Media can Amplify Veterinary Content Marketing and SEO

May 5th, 2014 | Vets and Pets
How Social Media can Amplify Veterinary Content Marketing and SEO

Social media has proven itself as one of the most effective tools for building a brand online. However, as search engines continue to improve processing of search queries, veterinary online marketing success is best achieved when social media, SEO, and content marketing, are integrated; using any of these in isolation is simply not an option anymore. While SEO can provide you with excellent exposure, social media can help you engage with your potential audience and build deeper connections; this in turn can help build loyalty and trust in your veterinary practice brand. So how can veterinary practices use social media engagement to enhance veterinary SEO?

Social Media and Search Engine Rankings

Google as well as other search engines use social signals in rankings. Obviously, the more links a page on your veterinary practice website has, search engines will index this content in the rankings much faster. Because social media can have a faster impact the amount of links an item receives, this effectively helps speed up the indexation process of the content by search engines.

Veterinary marketing content which has been tweeted extensively will effectively reduce indexation time; and yes, Googlebots will be able to locate your content much faster (within a matter of seconds). Having said that, keep in mind that the speed at which your content gets indexed by search engines can be influenced by several factors including – the number of people who tweeted the content as well as their influence. Another factor to consider here is the time duration for sharing the content.

Content Marketing via Social Media

There are several reasons as to why social engagement and the social sharing model are so effective in the success of a content promotion strategy. The reach of social sites is the number one factor of course; you can influence a large number of people at one time and if they happen to share your content, then the circle of influence gets even wider.

The second reason why social media works so fantastically in content marketing is because of the real-time nature or social media; thirdly, as mentioned earlier, social signals are used by search engines while processing search queries.

Veterinary practice marketing can happen over various social sites – veterinarians can use Twitter for pitching, make use of sponsored Tweets and sponsored posts over Facebook, create an attractive visual collage over Pinterest, popular their YouTube channel with educative and entertaining content and create circles and build a following over Google+. Each of these social activities can effectively amplify veterinary marketing strategies to a wider audience.

Do you have any questions or doubts regarding incorporating marketing into your practice? Fill the form below and our team will get back to you with answers!
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