Did you know that 72% of online adults are active over social media? In fact, 21% of all Internet time is essentially dedicated to some form of social engagement activity. One look at how social media has grown and continues to evolve within the online marketing space and it becomes obvious why social media is so crucial to the success of your medical or dental practice.
How Potential Patients Use Social Media
7 Hot Tips to Social Media Success
Social media success does not happen overnight. As with all online marketing efforts, even this requires you time, dedicated focus, and efforts. This simple checklist can help you build and improve the social presence of your healthcare practice brand.
Social Media Mistakes that Healthcare Practices Should Avoid
Blatant self-promotion and any other kind of pressure selling tactics can kill your healthcare practice social reputation. Potential patients respond much better to subtle yet value-added brand engagement tactics. Instead of posting blindly and without purpose over too many social media platforms, focus on what your audience is interested in and see how best you can match your content to those expectations
A personal human voice is what potential patients are looking for over social sites. Remember, an authentic subject matter expert can quickly build a fan following. Negative comments and mistakes are a part and parcel of life; instead of ignoring them, respond appropriately and wherever possible resolve any standing issues.