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How to Build a Stellar Social Presence for your Healthcare Practice

May 5th, 2014 | Social Media Networking
How to Build a Stellar Social Presence for your Healthcare Practice

Did you know that 72% of online adults are active over social media? In fact, 21% of all Internet time is essentially dedicated to some form of social engagement activity. One look at how social media has grown and continues to evolve within the online marketing space and it becomes obvious why social media is so crucial to the success of your medical or dental practice.

How Potential Patients Use Social Media

  • To collect information on different treatment options and healthcare issues
  • To look up word of mouth recommendations
  • To reach the experiences of other patients
  • To compare different practices, services, products, and treatment options
  • For content sharing
  • To update themselves with the latest happenings and news in the  area of their interest

7 Hot Tips to Social Media Success

Social media success does not happen overnight. As with all online marketing efforts, even this requires you time, dedicated focus, and efforts. This simple checklist can help you build and improve the social presence of your healthcare practice brand.

  • You don’t need to be everywhere; identify and select 2 or 3 of the leading social sites and build your brand presence on them
  • Keep aside atleast 15 minutes a day for all your social media activity
  • An honest voice carries greater appeal so ensure that you don’t sound too corporate; showcase a personality, drive intelligent and relevant conversations, and if you are going to voice your opinion, do it keeping your healthcare practice brand values
  • If you receive any negative reviews, try and reach out to unhappy reviewers and find out if the issue can be addressed
  • Don’t shy away from displaying and showcasing your expertise and authority in your area of specialization
  • Interesting and informative content (articles, videos, industry updates, news, and photos) is the foundation of a strong social presence

Social Media Mistakes that Healthcare Practices Should Avoid

Blatant self-promotion and any other kind of pressure selling tactics can kill your healthcare practice social reputation. Potential patients respond much better to subtle yet value-added brand engagement tactics. Instead of posting blindly and without purpose over too many social media platforms, focus on what your audience is interested in and see how best you can match your content to those expectations

A personal human voice is what potential patients are looking for over social sites. Remember, an authentic subject matter expert can quickly build a fan following.  Negative comments and mistakes are a part and parcel of life; instead of ignoring them, respond appropriately and wherever possible resolve any standing issues.

 

Do you have any questions or doubts regarding incorporating marketing into your practice? Fill the form below and our team will get back to you with answers!
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