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How to Create a Successful Local SEO Strategy for your Veterinary Practice

February 6th, 2014 | Vets and Pets

An optimized local SEO strategy has the potential to deliver highly targeted clients to you veterinary practice website and also to the actual physical location of your practice. Google wants to match search queries with the best and the most comprehensive results; in fact, searchers don’t need to even type a location after the search term nor do they need to sign in to get local results. Furthermore, the number of clients who search queries on smartphones and mobile devices is steadily increasing which means local SEO is going to play an even more crucial role in guiding potential clients to your practice.

Identify Keywords that can lead to Conversions
Start by first identifying keywords which will result in a conversion as opposed to only focusing on high search volume keywords. Once you have your list of keywords, optimize your veterinary practice website with the chosen search terms – more importantly, adjust the title tag, images, meta description, as well as header tags to the selected keywords. Simply overloading your practice website with keyword will provide no SEO value; the focus remember is on optimizing visitor experience and providing search engine spiders with material that will keep them crawling back to your site.

Reviews Play an Important role in Local SEO
Positive customer reviews on your local business pages and on leading review sites such as Yelp can give your local SEO a much needed boost. You need to make your clients aware of how they can leave feedback over these review sites; you might also want to educate your clients on how to post great reviews.

Optimize your Places Pages
It is not only important to claim your Google+ Business listings and Bing Places; veterinary practices need to ensure that their profile pages are complete and optimized with veterinary practice videos, images, address, contact details, and other relevant practice details. Search engines feature these listings at the very top of the search results, and a number of potential clients will watch this space in response to their search queries.

Mark-up your Veterinary Practice Website with Structured Data
Structured data is HTML code that can help search engines understand the various elements of your veterinary practice website better. Structured data simply is all the “extra” information featured next to a website and meta description. So if you were to search for a pet accessory store, the search results will pull up not only the pet store’s name, but also feature additional information such as hours of operation, location, or stars to indicate positive reviews among other things.

List your Veterinary Practice with Major Directories and Local Portals
Get your practice listed with major directory sites local portals such as YellowPages.com and Local.com. What you need to keep in mind however, is that while filling in the information about your practice, use the same name and format of the address and phone number as even a tiny difference can impact how search engines view and use this information – so your practice name, address, and phone number need to be consistent always.

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