One of the challenges for most medical and dental practices is how to gain the attention of local press and media channels in a way which will have a positive impact on their practice brand reputation. The key lies in treating the local journalists as your target audience and create an outstanding pitch that immediately grabs their attention. Journalists are looking for a powerful narrative because they need to gain the attention of the end consumers.

As a local healthcare practice, you should try to come up with a story that will connect with the local audiences. It could be story of a unique product or service that is doing wonders for your patients. It could also be the story of a patient who has had extraordinary results with your treatment. The story could also be about a newly introduced medical technology or operating technique at your practice that is set to transform a treatment dramatically.

If you are conducting a special event at your medical or dental practice that has a social motive or planning to hold a unique contest that will engage the people’s interest, it could be good “newsy” material for a local journalist. Media people love any piece of positive news, big or small, that promises to be a game-changer or at least an interesting innovation. If a new product, procedure or technology at your medical practice has the potential to be disruptive it could be a great story from a journalist’s point of view.

Emotional stories involving families, kids, couples or individuals are surefire favorites with media people most of the times. Healthcare profession has no dearth of such stories. All you need is to apply some creative thinking, and share some of your most compelling or emotional experiences with the media. Make sure what you share is relevant to the current times, and chances are that your story will be picked up by a journalist. It may result in amazing amounts of positive exposure for your practice in your local area and also give your digital presence a big boost.