Did you know that close to 96% of visitors that come to your website are not ready to buy?  But give them valuable content and you might just be able to convince them to share their contact information.

Now the big question is this – what kind of value will grab the interest of your patients?

Personalized Interactions is the Key

Personalized interactions are only possible when you gain a deeper understanding of your audience. Start by scrutinizing your database for previous patient interactions and identify factors that lead them to your dental practice brand.

The same can be done for new patients or potential patients. If they have taken the first step of contacting your dental brand, probe a little to find out what made them come to you; knowing what they like about your brand can give you a better understanding of what you need to do to retain them.

The preferences of each patient will differ. So while some might be convinced to buy from you based on attractive pricing, others might be more interested in a loyalty rewards program.  Also, the place a patient is in the sales chain is an important consideration. Knowing how ready they are to buy from your dental brand places you in a better position to pursue further action.

Provide the Right Kind of Content to Boost Lead Generation

Credible content that is high on quality and relevance is one of the best ways of attracting the right kind of leads to your dental practice website. However, it is not enough to simply create good content. The way the content is marketing and optimized for search plays an equally important role. Here are a few things you can to do optimize your content for better discovery and engagement.

• Understand the needs of your audience and their areas of interest; only when you know what your audiences expect can you deliver on their expectations.
• Create high-quality content that highlights your expertise and carries the weight of credibility; this is the best way to attract search engine and reader attention.
• Create content that addresses specific and trending issues and needs of different audience demographics and highlight those aspects of your products and services that can provide issue resolution.
• Easy consumption of content is necessary if you want readers to engage with your content and keep them coming back for more; drop complicated dental/medical jargon and keep it short and simple.

How to Convert Website Leads

Dental practice brands that focus on SEO and mobile optimization stand a better chance of converting leads that come to their website. A lot of persuasion activity takes place on the website of a brand. The kind of content you provide, ease in navigating your website, and design elements matter. There are a number of things you can do to attract quality leads from your website.

• Start by ensuring your website features high-quality content that is highly relevant and of value to your visitors.
• Each page should have its own unique title tag and make sure you include important keywords.
• Dental sites with clear navigational structures will be preferred by visitors; actions such as scrolling and navigating the site towards different items of interest should be made easy.
• Make it easy for visitors to access and fill inquiry forms; place inquiry form links on all the pages so potential patients can access the form regardless of where they are on your website.
• All your contact information should be prominently displayed across your website; make sure your address, phone numbers, hours of operation, directions to your office are all easily available to patients.
• Lastly make sure you run a diagnostics check to identify problem areas. If you find any issues, make sure you resolve it quickly.