Have you been bitten by the blogging bug? If not, then you are missing out on an excellent way of communicating and reaching out to potential clients. That being said, most veterinarians are plagued by one burning issue when it comes to shifting from traditional marketing avenues to the new-age online marketing approach – Is it worth the time and effort?

Why veterinary practices need to maintain a blog?

A blog is probably one of the most robust mediums for veterinary practices to communicate with potential clients. You can use your blog to educate your clients about pertinent issues in pet care health, or for providing first-hand know-how on the latest pet health care trends; a blog provides you with the perfect platform for educating your clients which in turn can establish and validate your expertise.

What can veterinary practices blog about?

The challenge for veterinary practices is to first identify a relevant and timely topic which interests their target audience, and then to write a captivating post on that topic. The average pet owner today is technically savvy, socially active, and well informed thanks to leading search engines such as Google that have simplified the process of finding information. Connect with your clients over social platforms to find out what interests them; alternatively you could conduct an online search to find out what interest the common pet owner. Once you have this information, start blogging about it.

What is the ideal length for a blog post?

Brevity is central to blogging. Make sure your posts are brief and to the point. Use simple words and short sentences to keep your reader engaged and interested. Remember, potential clients are not looking for a dissertation on a new technique or treatment option; what they want are short posts which provide relevant and accurate information on issues that interest them. By adopting a shorter and more focused blogging format, you stand to benefit from instant perks such as a search engine lift and robust reputation as a “go-to-expert” within your area of specialization.